Early 1990s Lexus Commercials

Carmaker1

Admirer
Messages
817
Reactions
2,486
When my family moved to the US on the 4th of July in 1992 (after leaving UK), my father, a busy physician, quickly started taping the 1992 Summer Olympics in Barcelona back-to-back. Exactly 15 years after that, I rediscovered these tapes in high school and started uploading car commercials from them I loved as a kid and many other tapes I could find.

Unfortunately, a Lexus ad agency had them all taken down during the early days of Youtube's Content ID in 2007. I pray that doesn't happen again and hurt my 8-year old Youtube channel.

Here they are again:

1992 Lexus LS400 Commercial (Krew posted this ad in this article, back when I first uploaded it in 2007!)

In development from early 1984 to 1989, the "F-1" development programme was an astounding effort by Toyota. One hopes the 2017 LS matches, if not surpasses it comparatively. Lexus were not kidding when they predicted the future, as the LS400 was truly an "investment" and stood the test of time.

1992 Lexus ES300 Commercial


I know that LexFather will love this ad, as he had one of these rare early '90s Lexus specimens. When has a manual transmission Lexus, ever been so prominently displayed in a commercial outside of the 2002 IS300?

1993 Lexus GS300 Commercial

This commercial aired the same day, that the 1993 GS300 went into production on February 22, 1993! When I uploaded this in 2007, that info wasn't really out there. A few years ago, I caught this and find it interesting. The S140 GS was developed from 1987, just as Lexus was finalising the LS400 design. Alongside that in 1987, a rushed stopgap for an ES250 was drawn up, plans for its larger successor, and the Z30 SC coupe (given to Calty Design).

The GS was designed by Giorgetto Giugario between early 1988 and 1989, when the design was frozen, appearing in late 1991 as the Aristo.

1993 Lexus LS400 Commercial

By 1990, Lexus got to work on both updates to the UCF10/XF10 LS400 and a next generation model. As they launched updates midway in April 1991 for JDM (US for MY1992), in early 1991 changes to the first generation LS and Celsior were frozen for summer 1992 SOP.

Later that year, concept designs for the 1995 model year second generation were approved. While that was in progress, Lexus in August 1992 unveiled an updated LS400 for the 1993 model year, later going on sale that fall. It was the very first car in 1992, to offer a voice-activated colour touchscreen GPS navigation system and first Toyota product with a passenger side airbag. Toyota also pioneered the rearview camera in 1987, for a 1991 introduction. Now a U.S. NHTSA mandate.

Those changes truly made the UCF11 the best offering in the marketplace, especially for the price. I favour the styling of the 1992-1994 (1993-94 model years) LS more than the original, as it has a greater timeless appeal than the 1995-1997 LS. The first Lexus I ever sat in, was a white 1993 LS400, which my uncle still owns to this day alongside their 2013 LS600hL. A car that enamoured me from its "magic steering wheel" (auto tilt, telescoping) as a child.

This commercial above is one example from that era.
 
Last edited:

mikeavelli

Moderator
Messages
7,507
Reactions
16,676
Wow, these are great, thank you for the background and sharing!

The ES ad is amazing! I never saw that before! It also has cloth seats and to think it started at 27k lol

Wow, this is great stuff.
 

Carmaker1

Admirer
Messages
817
Reactions
2,486
Wow, these are great, thank you for the background and sharing!

The ES ad is amazing! I never saw that before! It also has cloth seats and to think it started at 27k lol

Wow, this is great stuff.

You're welcome, as for the longest time I kept wondering where I had a commercial like that, which had a sleeping baby in an ES300 and referred to Lee Galles Lexus. Didn't realise it was from my own personal collection. The other day, after I had found a missing HD, I started breezing through it and came across a large folder of 1990s ads. I then realised, I had withheld it from Youtube over fair use concerns and previous claims. I will try to find more like this, as there are very many tapes in my dad's VHS library. It's actually over $44k in USD today!
 
  • Like
Reactions: CIF

mmcartalk

Expert
Messages
4,164
Reactions
2,677
This one was always one of my favorites....the famous "Champagne Glass" LS400 ad.


Can't beat Jim Sloyan's smooth suave voice...........IMO, it's nicer than any of the Lexus ad-voices that came after him.

(I heard he's now doing ads for Mitsubishi, of all carmakers....but I personally haven't seen any)
 
  • Like
Reactions: CIF

Carmaker1

Admirer
Messages
817
Reactions
2,486
Yes, very wonderful ad. A Lexus original. I have asked for a shipment of old video tapes from between the 1984 to 1992 period from my father, for UK car commercials. Much of everything in our UK residence is new, so hardly any mementos, unlike that in Texas (lived there basically 20 years now).

BTW, here is my other missing Lexus GS300 ad from February 22, 1993. Stupid Team *** have blocked it from being posted on Youtube since 2007. I stupidly didn't delete the original upload from my account, so the various Youtube updates kept that Team *** claim in the registry and still block re-uploads of it, citing copyright violations. The other Lexus ads were deleted by me back in 2007-08 upon removal, so they slipped undetected this time. Thus, I had to put this one on Daily Motion instead.

Also, by the way, my previous GS300 ad is from February 24, 1993, via the commercial break of the 1993 35th Annual Grammy Awards Show. This below is the February 22, 1993 ad.

February 22, 1993 Lexus GS300 Commercial
 
Last edited:

CIF

Premium Member
Messages
1,704
Reactions
1,863
Brilliant post!

This sure brings back memories. Amazingly, I still remember seeing most of these when I was a small youngster, on TV way back. These commercials are legendary, and they stuck in the minds of a lot of people.
 

Carmaker1

Admirer
Messages
817
Reactions
2,486
Brilliant post!

This sure brings back memories. Amazingly, I still remember seeing most of these when I was a small youngster, on TV way back. These commercials are legendary, and they stuck in the minds of a lot of people.

Thank you, I am looking for more and I had my father send tapes via express mail. Will get to them as soon as possible.

Thanks for the great ads, Carmaker1 !

You're welcome, as I enjoy sharing my findings with others. I hope I come across some more '90s Lexus ads.
 
  • Like
Reactions: CIF