Yea I get what you're saying but the problem is, here in Taiwan, the RX500h (fully loaded) and the X5 40i (decently loaded) are almost at price parity. Now tell me, why would I pick the RX over the X5 when they are within reach of each other? Assuming Lexus was able to make a car that's almost identical to the X5 (RWD, i6, aluminum suspension), objectively speaking, wouldn't it already need to be cheaper than the X5 because BMW has the mindshare in the luxury car space? Let alone the fact that the RX, in reality, is inferior in almost every way - except perhaps in maintenance and peace of mind, where it has the edge over the Bimmer. For the RX to make sense as a purchase (especially the 500h), it has to be priced more like an X3 30i, don't you think?