It’s difficult to parse exactly what happened to the Lexus brand today. At first glance, the biggest news appeared to be the announcement that Lexus would go full-electric in its major markets by 2030, just eight years away.
But this major unprecedented shift in brand strategy quickly became overshadowed by the sheer volume of brand new models and concepts — this single photo shows thirteen vehicles, and it’s possible only two have been seen previously. I’m going to number them for simplicity’s sake.
(1) and (4) seem to be two sides of the same EV LFA coin, one a hardtop, the other a convertible.
(2) (3) and (5) all seem to be related, with (5) being a semi-traditional sedan, (3) being a fastback wagon variant, and (2) being a larger version of the fastback. Lexus did share a couple images of the sedan, which looks to be the size of the current IS.
(6) is easy enough, being the new RZ crossover coupe. It is worth pointing out that this is our first look at the full vehicle.
(7) was another concept that was featured as a full scale vehicle, here are the photos:
The Lexus Electrified Crossover looks similar in size to a Toyota Highlander, though perhaps accommodating for a larger third row.
The back row in the group photo appears to be actual production models, let’s zoom in and brighten up for a better look.
Am I allowed to take credit for predicting a Lexusified version of the Toyota Corolla Cross in the latest episode of our podcast? Because that’s what (8) looks like to me.
(9) (10) and (11) look like current production models of the UX, NX, and RX, with perhaps some visual tweaks on both the UX and RX.
(12) could be a new LX with an EV front-end, as (13) also appears to be the current ES with a facelift.
A new LFA? Six completely new concepts? Abandoning every existing powertrain for EV technology? There’s no way to overstate the changes we’ve seen today — this is Lexus transformed.