Lexus plans to release two to three vehicle redesigns per year for the next five years, according to an Automotive News interview with Paul LaRochelle, chairman of the Lexus National Dealer Advisory Council:
…thankfully what (Toyota President) Akio Toyoda committed to us, is to continually look at the length and the cadence of our vehicles, on how long we go between redesigns — and I mean not just headlight changes, but a good, healthy redesign.
And then there are some things that are in the pipeline, in what I would call the 2025 plan, where he committed to us that over the next five years, Lexus is going to get at least two to three redesigns, or even potentially a few new vehicles added to the lineup each year over these next five years.
This is a major statement at a time when it feels like Toyota has sidelined the Lexus brand to focus on its own lineup. Lexus currently offers ten nameplates in the USA, not including the F-brand models or hybrid variants. Updating two models per year for five years will cover every model.
There’s also mention of “a few new vehicles”, which likely refers to a production model of the LF-1 Limitless concept and the Escalade-fighter the dealerships have repeatedly requested.
(It’s worth pointing out that Lexus went through a similar massive reworking of their lineup, starting with the release of the GS sedan in 2013. It should be said, that GS is still on sale today.)