Lexus Sales Surging in China

Posted by Kevin on August 13th, 2019

Lexus is outpacing the new-vehicle market in China, with sales surging 31% to 109,933 units sold in the first seven months of 2019. Lexus delivered 160,468 vehicles in China last year, an increase of 21% from a year earlier.

Gains have been driven by the ES, NX, and RX, though Lexus declined revealing sales by model. Demand for hybrid models has increased 43% over last year, and now account 34% of total sales.

Unlike competitors, Lexus does not build vehicles in China, but has still grown to be the fifth-largest luxury brand in the country in 2018, after Audi, Mercedes-Benz, BMW and Cadillac.

[Source: Automotive News]

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ssun30

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Model-by-model breakdown for January (retail):
1. ES 4,798 (2,297 Gas + 2,501 Hybrid)
2. RX 3,755 (3,708 Gas + 47 Hybrid)
3. NX 2,377 (2,188 Gas + 189 Hybrid)
4. LX 679
5. CT 588
6. LS 526 (135 Gas + 391 Hybrid)
7. IS 378
8. GS 108 (104 Gas + 4 Hybrid)
9. LC Hybrid 17
10. RC 3
Total 13,229

Both IS and GS are completely dead after 7ES supply caught up. Who would ever thought the LX would become the 4th most sold in their lineup?
 
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shizhi

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In April, Lexus sold 21,839 units in China, exceeding 20,000 units for the first time in a month ，surpassing the USA market for the first time in the same period.
Among them, 7,863 hybrid vehicles accounted for 36% of the monthly sales, and 10,629 new ES vehicles were sold in April.
 
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flexus

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shizhi said:
In April, Lexus sold 21,839 units in China, exceeding 20,000 units for the first time in a month ，surpassing the USA market for the first time in the same period.
Among them, 7,863 hybrid vehicles accounted for 36% of the monthly sales, and 10,629 new ES vehicles were sold in April.
Click to expand...
Have the sales of UX commenced? What about Germans?
 
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shizhi

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flexus said:
Have the sales of UX commenced? What about Germans?
Click to expand...
There are no more details about UX sales now.
Bba's（Benz,BMW,Audi) April sales figures have not yet been released，but I guess it's about 50,000 to 60,000 vehicles per manufacturer in this month.
 
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shizhi said:
In April, Lexus sold 21,839 units in China, exceeding 20,000 units for the first time in a month ，surpassing the USA market for the first time in the same period.

Among them, 7,863 hybrid vehicles accounted for 36% of the monthly sales, and 10,629 new ES vehicles were sold in April.
Click to expand...

This is big news, can you share an official source for these numbers? I'd like to post about it on the front page.
 
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shizhi

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krew said:
This is big news, can you share an official source for these numbers? I'd like to post about it on the front page.
Click to expand...
Sorry, Lexus China only announces sales through media channels in China at present.
autohome.com.cn is China's largest automobile media.Here is the news.
https://www.autohome.com.cn/news/201905/934906.html
And Lexus China will achieve a cumulative sales of 1 million vehicles in China this month or next month.
 
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Lexus China Passes USA in Monthly Sales for First Time Ever

19-05-06-lexus-china-outsells-usa.jpg


Margin was 479 vehicles.
Click to expand...
View the original article post
 
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ssun30

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Lexus expanded ES capacity by 10% from March so they are finally able to catch up with the huge backlog. Despite of this, a 300h Executive is still four months away if you don't want to pay any mark-up.
 
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ssun30 said:
Lexus expanded ES capacity by 10% from March so they are finally able to catch up with the huge backlog. Despite of this, a 300h Executive is still four months away if you don't want to pay any mark-up.
Click to expand...

It feels like a switch has flipped, and it must be the reduced import tax on Japanese vehicles to China.

Still small potatoes compared to the other luxury manufacturers, but this momentum is only just beginning.
 
krew

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We’re seeing the New World Order through the lens of Lexus right now — the GS shelved in favor of the ES, a $200k minivan, import tax engines, all geared to the Chinese market.

It’s a very different position for the North American consumer, but its one we will have to get used to. It’s hardly a hot take, but China is now the top-tier market for Lexus, with North America second.

(Even then, Europe is the primary market for the UX, and the US-centric release of the LC & LS both produced little in the way of sales.)
 
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shizhi

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krew said:
We’re seeing the New World Order through the lens of Lexus right now — the GS shelved in favor of the ES, a $200k minivan, import tax engines, all geared to the Chinese market.

It’s a very different position for the North American consumer, but its one we will have to get used to. It’s hardly a hot take, but China is now the top-tier market for Lexus, with North America second.

(Even then, Europe is the primary market for the UX, and the US-centric release of the LC & LS both produced little in the way of sales.)
Click to expand...
Yes, Toyota will produce the NX series in Canada, so that more cars from the Kyushu factory can be sold to China.Now in China, the delivery cycle of ES is too long.
 
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