Lexus Aims for 50k ES Sedan Sales Per Year in USA

Posted by Kevin on June 14th, 2018

Lexus has high hopes that the new 2019 Lexus ES will appeal to a wider range of buyers with the release of the first-ever ES 350 F SPORT — here’s how the difference in demographics was presented during the sedan’s launch in Nashville last month:

Lexus ES Demographics

(As for the ES 300h buyers, Lexus expects them to follow the typical hybrid buyer, with a higher education level and a higher income.)

Together, all three ES variants will sell an estimated 50,000 units per year in the USA. This number is well below the five-year average of 64k, and signals a belief at Lexus that car sales will not rebound in the near future.

Another interesting detail is the split between the standard ES, ES F SPORT, and ES hybrid:

Lexus ES Variant Breakdown

Here’s a video for those interested in watching the full presentation from Lexus USA vice-president of marketing Cooper Ericksen:

Lexus ES: Sixth GenerationUSA
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Comments
krew
Tomorrow, journalists from around the world will publish their first-drive reviews of the 2019 Lexus ES sedan. Tonight, you can read my full technical review of the new model as a primer.

My personal review will be coming next week, as this article took a very long time to write. :skull:
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THANK YOU!!!!!
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THANK YOU!!!!!
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Rear space looks to be so great. If you want comfort and high tech without losing reliability - amazing how Lexus manages that - the new ES looks like the best value proposition, the ES 300h is a no brainer. If you want sport, it will always be a compromise.
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Rear space looks to be so great. If you want comfort and high tech without losing reliability - amazing how Lexus manages that - the new ES looks like the best value proposition, the ES 300h is a no brainer. If you want sport, it will always be a compromise.
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Bro! Thank you so much for the in-depth post of the ES + its features/packages. I was curious about it for some time.

I do want to say though - I was expecting more features from the 2019 ES. Maybe I'm just greedy. :cool:

I predict the Non F-Sport models will be the best sellers. The F-Sport model just seem to be a dress up rather than anything.
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Bro! Thank you so much for the in-depth post of the ES + its features/packages. I was curious about it for some time.

I do want to say though - I was expecting more features from the 2019 ES. Maybe I'm just greedy. :cool:

I predict the Non F-Sport models will be the best sellers. The F-Sport model just seem to be a dress up rather than anything.
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Interesting.... there are pictures/video clips with the hybrid variant having an f-sport badge, yet a hybrid f-sport model isn't going to be available (at least for the NA market). :(

Krew, was a preorder process discussed at all?

I plan to test drive f-sport and hybrid variants. I just want to be sure I am driving in the ultra luxury topaz shimamoku trim on the first day it's available LOL.
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Interesting.... there are pictures/video clips with the hybrid variant having an f-sport badge, yet a hybrid f-sport model isn't going to be available (at least for the NA market). :(

Krew, was a preorder process discussed at all?

I plan to test drive f-sport and hybrid variants. I just want to be sure I am driving in the ultra luxury topaz shimamoku trim on the first day it's available LOL.
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Neezy216
Interesting.... there are pictures/video clips with the hybrid variant having an f-sport badge, yet a hybrid f-sport model isn't going to be available (at least for the NA market). :(

Krew, was a preorder process discussed at all?

I plan to test drive f-sport and hybrid variants. I just want to be sure I am driving in the ultra luxury topaz shimamoku trim on the first day it's available LOL.
There were? I didn't notice any.

I don't think there is any F-Sport Hybrid model in any market. F-Sport is pretty exclusive to just gas.
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Neezy216
Interesting.... there are pictures/video clips with the hybrid variant having an f-sport badge, yet a hybrid f-sport model isn't going to be available (at least for the NA market). :(

Krew, was a preorder process discussed at all?

I plan to test drive f-sport and hybrid variants. I just want to be sure I am driving in the ultra luxury topaz shimamoku trim on the first day it's available LOL.
There were? I didn't notice any.

I don't think there is any F-Sport Hybrid model in any market. F-Sport is pretty exclusive to just gas.
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Sakura
There were? I didn't notice any.

I don't think there is any F-Sport Hybrid model in any market. F-Sport is pretty exclusive to just gas.
In Europe hybrids have F-Sport version, and are probably best sellers.
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Sakura
There were? I didn't notice any.

I don't think there is any F-Sport Hybrid model in any market. F-Sport is pretty exclusive to just gas.
In Europe hybrids have F-Sport version, and are probably best sellers.
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Levi
In Europe hybrids have F-Sport version, and are probably best sellers.
Of course, we won't get any other models but hybrid anyway
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Levi
In Europe hybrids have F-Sport version, and are probably best sellers.
Of course, we won't get any other models but hybrid anyway
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Reviews are kicking in and they are great!

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Reviews are kicking in and they are great!

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This British reviewer has confused people since he thinks the ES is an E Class competitor, which it isn't and the source of all the complaints about flimsy and plasticky touch inside the car (to me the ES is better than the C class or 3 Series in terms of quality levels). In the European market, the ES doesn't have a direct competitor per se, as it is way longer than the C Class or 3 Series but comes at a relatively similar price. With this offering, the Lexus entry level sedan line up has two distinct categories, one for sporty, smaller and RWD (Lexus IS) and then the more comfy, roomier, larger Lexus ES.

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This British reviewer has confused people since he thinks the ES is an E Class competitor, which it isn't and the source of all the complaints about flimsy and plasticky touch inside the car (to me the ES is better than the C class or 3 Series in terms of quality levels). In the European market, the ES doesn't have a direct competitor per se, as it is way longer than the C Class or 3 Series but comes at a relatively similar price. With this offering, the Lexus entry level sedan line up has two distinct categories, one for sporty, smaller and RWD (Lexus IS) and then the more comfy, roomier, larger Lexus ES.

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Sakura
There were? I didn't notice any.

I don't think there is any F-Sport Hybrid model in any market. F-Sport is pretty exclusive to just gas.
View attachment 2878

VOILA lol...Notice F-sport and hybrid badges, and blue outline of L emblem...



There are other pics/videos floating around as well. Feel like NA got duped a little :(

At least the LS 500h is available with an F-sport trim
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Sakura
There were? I didn't notice any.

I don't think there is any F-Sport Hybrid model in any market. F-Sport is pretty exclusive to just gas.
View attachment 2878

VOILA lol...Notice F-sport and hybrid badges, and blue outline of L emblem...



There are other pics/videos floating around as well. Feel like NA got duped a little :(

At least the LS 500h is available with an F-sport trim
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is it a spare or a run flat?
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is it a spare or a run flat?
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Bryan
is it a spare or a run flat?
It's a spare! Thank God

Saw it myself :)

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