Lexus has high hopes that the new 2019 Lexus ES will appeal to a wider range of buyers with the release of the first-ever ES 350 F SPORT — here’s how the difference in demographics was presented during the sedan’s launch in Nashville last month:
(As for the ES 300h buyers, Lexus expects them to follow the typical hybrid buyer, with a higher education level and a higher income.)
Together, all three ES variants will sell an estimated 50,000 units per year in the USA. This number is well below the five-year average of 64k, and signals a belief at Lexus that car sales will not rebound in the near future.
Another interesting detail is the split between the standard ES, ES F SPORT, and ES hybrid:
Here’s a video for those interested in watching the full presentation from Lexus USA vice-president of marketing Cooper Ericksen: