Lexus USA finished the year with 39,879 total sales for December 2014, a 10.3% improvement over last year and the best selling month ever for the brand — here’s the model-by-model breakdown:
|MONTH||Year to Date (*DSR)|
|2014||2013||% CHG*||2014||2013||% CHG*|
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. December 2014 had 26 selling days, December 2013 had 25 selling days.
Core to the success of the month is the RX — the mid-size SUV may be in its seventh year of production, but it continues to dominate as the top selling luxury vehicle in the USA. Absolutely staggering.
Also bringing a substantial boost was the first full month of sales for both the NX & RC, and their totals did not disappoint. In particular, the NX and its nearly 3,000 sales will only increase as supply meets demand.
As mentioned, the 39,879 totals sales in December set an all-time monthly record for Lexus in the USA, beating the high-water mark set in 2006.
Year End USA Sales
Lexus finished third in overall luxury automotive sales for 2014, behind BMW with 339,738 sales and Mercedes with 330,391 sales.
The race looked close in August, but the two German brands pulled away with two strong sales months.
Even so, Lexus did manage to grow at nearly 15% year-over-year — this was double the industry average and the best in the luxury segment.
Lexus Canada sold 1,509 units in December, an increase of 26.9% year-over-year and a new sales record for the month.
(In its first month of sales, the NX is already the second-best selling model in the lineup just behind the RX.)
It was a very successful year for Lexus in Canada — with 17,565 total sales and a 10.1% year-over-year increase, the brand set a new annual sales record.