Regency Lexus in Vancouver has just launched a personalized Butler Service Program for owners:
Rather than just handing over keys to a nondescript shop vehicle when a customer brings in their car for maintenance or warranty work, an online survey is provided to them beforehand asking questions ranging from how they take their coffee or preferred genres of music to favourite Vancouver neighbourhoods and eateries.
Then a current Lexus model can picked up at Regency (or delivered, depending on your proximity to the store) for a test drive, complete with treats according to information gleaned from the survey answers.
Benjamin Yung from The Vancouver Observer experienced the Butler service firsthand:
Getting into the vehicle and turning it on, I was greeted with an oldschool Wu-Tang Clan song playing on the car’s speakers (I checked off hip-hop on the aforementioned survey), some KIND granola bars for the trip and a hardcover Lexus philosophy book to read during stopovers.
I learned about this program during my visit to Regency Lexus last month, and think it’s an excellent idea — wouldn’t be surprised to see other dealership offer similar customer service options in the future.
[Source: Vancouver Observer]
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