USA
Lexus USA has reported 28,593 total sales for March 2014, a 28.0% improvement over last year — here’s the model-by-model breakdown:
| MONTH | Year to Date (*DSR) | |||||
| 2014 | 2013 | % CHG* | 2014 | 2013 | % CHG* | |
| CT | 1,480 | 1,062 | 44.7 | 4,000 | 3,245 | 24.9 |
| HS | 0 | 1 | ‐100.0 | 0 | 2 | ‐100.0 |
| IS | 4,893 | 2,255 | 125.3 | 11,458 | 5,173 | 124.4 |
| ES | 6,784 | 6,798 | 3.6 | 15,103 | 16,801 | -8.9 |
| GS | 2,484 | 1,882 | 37.1 | 5,358 | 4,089 | 32.8 |
| LS | 744 | 980 | -21.2 | 1,967 | 2,860 | -30.3 |
| LFA | 2 | 4 | -48.1 | 4 | 9 | -55.0 |
| Total Cars | 16,387 | 12,982 | 31.1 | 37,890 | 32,179 | 19.3 |
| RX | 9,943 | 9,072 | 13.8 | 21,232 | 21,404 | 0.5 |
| GX | 1,874 | 770 | 152.7 | 4,907 | 2,131 | 133.3 |
| LX | 389 | 366 | 10.4 | 1,056 | 1,026 | 4.3 |
| Total Trucks | 12,206 | 10,208 | 24.2 | 27,195 | 24,561 | 12.2 |
| Total Sales | 28,593 | 23,190 | 28.0 | 65,085 | 56,740 | 16.2 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2014 had 26 selling days, March 2013 had 27 selling days.
The Command Performance sales event in the USA was a success, bringing positive numbers to every model but the LS sedan.
The IS & GX continue to build impressive numbers, with both models showing triple digit increases over last year (as I noted in my recent review, the resurgence of the GX is well deserved).
The star of the month, however, has to be the GS and its 37.1% jump — it’s a model that’s been hard done-by over the last year, and it’s exciting to see sales rebounding. The RX also deserves an honorable mention, nearly topping 10,000 sales.
Canada
Lexus Canada had their best March ever with 1,594 total sales, an increase of 30.5% over last year. This is the second month in a row that Lexus Canada has posted record sales.
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