Lexus March 2014 Sales Report

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USA

Lexus USA has reported 28,593 total sales for March 2014, a 28.0% improvement over last year — here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2014 2013 % CHG* 2014 2013 % CHG*
CT 1,480 1,062 44.7 4,000 3,245 24.9
HS 0 1 ‐100.0 0 2 ‐100.0
IS 4,893 2,255 125.3 11,458 5,173 124.4
ES 6,784 6,798 3.6 15,103 16,801 -8.9
GS 2,484 1,882 37.1 5,358 4,089 32.8
LS 744 980 -21.2 1,967 2,860 -30.3
LFA 2 4 -48.1 4 9 -55.0
Total Cars 16,387 12,982 31.1 37,890 32,179 19.3
RX 9,943 9,072 13.8 21,232 21,404 0.5
GX 1,874 770 152.7 4,907 2,131 133.3
LX 389 366 10.4 1,056 1,026 4.3
Total Trucks 12,206 10,208 24.2 27,195 24,561 12.2
Total Sales 28,593 23,190 28.0 65,085 56,740 16.2

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2014 had 26 selling days, March 2013 had 27 selling days.

The Command Performance sales event in the USA was a success, bringing positive numbers to every model but the LS sedan.

The IS & GX continue to build impressive numbers, with both models showing triple digit increases over last year (as I noted in my recent review, the resurgence of the GX is well deserved).

The star of the month, however, has to be the GS and its 37.1% jump — it’s a model that’s been hard done-by over the last year, and it’s exciting to see sales rebounding. The RX also deserves an honorable mention, nearly topping 10,000 sales.


Canada

Lexus Canada had their best March ever with 1,594 total sales, an increase of 30.5% over last year. This is the second month in a row that Lexus Canada has posted record sales.

See the model-by-model Lexus Canada breakdown (PDF)