Lexus dealerships in the USA will be undergoing a makeover, beginning with a signage color switch from the old gold to a more modern platinum — Edmunds has more:
The appearance change calls on dealers to renovate their dealerships in order to create what Lexus spokeswoman Allison Takahashi called “a new progressive luxury exterior design.” Lexus has been using the platinum color logo on its Web site.
Dealers can select one of three templates for the exterior design. By contrast, the Toyota brand uses a cookie-cutter approach, essentially one architectural template for all its dealerships.
Takahashi would not provide a list of changes that are planned for Lexus’ dealer body. However, she said the luxury brand’s design team is working one-on-one with each dealership.
This move by Lexus USA is part of a larger international push to modernize dealerships with consistent design elements worldwide — Regency Lexus in Vancouver, Canada, was one of the first dealerships to feature the new look:
The Lexus of Royal Oak dealership in Calgary, Canada, was also built with the new international design: