East AsiaF SPORT

The Future of Lexus F & F SPORT

Lexus F SPORT Models

Singapore’s SGCarMart recently sat down with Lexus Asia Pacific’s general manager of marketing Kirk Edmondson, and the future of F SPORT was brought up — here is Edmondson’s response (bold highlight is mine):

F SPORT is funny because there is F SPORT and there is F, which are two different things. There’s awfully a lot of work being done in Japan right now to make sure the whole concept of F gets stronger.

In terms of F SPORT, it’s interesting because there is the F SPORT accessories and it’s all about increasing the dynamics of the car. You’re better off building it in at the factory than adding it after, although some people really enjoy that.

As a result, stuff you can get at the factory level for the F SPORT is the dynamic handling system like the one in the GS which cannot be done as an accessory. So that’s where the F Sport is going to continue – building dynamics of a car.

When the IS F debuted in 2007, the potential of the F marque seemed unlimited — the idea that every model would soon have a high-performance variant, similar to Mercedes AMG & BMW M, was a very exciting and natural extension of the Lexus brand.

Lexus F Badge

Fast forward six years, and the only other F model to be introduced was the limited edition LFA supercar. Rather than F variants of the core Lexus lineup, F SPORT packages have become the primary performance push. On a logical level, this makes sense — the LFA has brought credibility, and F SPORT has smoothed out the transition from Lexus luxury to Lexus performance.

Still, it’s hard to ignore the missed opportunity of the F marque — this quote from Kirk Edmondson, along with the recent trademarks for the GS F & RC F, goes a long way in bringing back some of that promise. Great news.

Read the full Kirk Edmondson interview at SGCarMart

Comments
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    Lasse J. Nordvik
  • June 11, 2013
I've got a tingling feeling in my spine! More F Sport on the way. Yey! :-D
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  • C
  • June 11, 2013
What the F! Like figuratively and literally. Akio, & board exec. If you want to keep the growing popularity of the Lexus brand. Adding an (F-Sport) variant to your models is not considered SPORTINESS (Performance.) Maybe Lexus is developing the next line of true F models. *Does not seem like it* The more you put off the F, the further -- beyond reach the MDivision & AMG will be.
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    BOSS
  • June 11, 2013
Since day of the the IS F debut, I knew Lexus would slow roll it instead of rushing to make every line up have the F. Patience is a virtue, I think I'd rather wait a bit longer for better development and testing instead of having them rush and try to fit into the AMG , M crowed. I'm positive Mr Toyoda has F blood running through his veins since he took over.
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      Lasse J. Nordvik
    • June 11, 2013
    Well said. :-)
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    BlackDynamiteOnline
  • June 11, 2013
Trademarking those names (RCF and GSF) tells me all I need to know..... BD
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      Mike DeLorca
    • June 11, 2013
    NUFF SAID ! IT WILL COME !
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      wasapasserby
    • June 11, 2013
    Companies routinely trademark names that they never use, especially if there is concern it may become used by another company (like the Lincoln LS and Toyota T150). Unused trademarks (like CT300h and CT400h) will eventually expire. I'll believe a GSF when I see one.
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      BlackDynamiteOnline
    • June 11, 2013
    At some point in the future, probably when it's redesigned, the CT will get a more powerful hybrid (CT300h). Lincoln did make a Lincoln LS..... BD
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      Erich Kerner
    • June 12, 2013
    If i "Count" it right, the CT should become his FL early next year....and yes i am hoping for a CT 300h either..... :-)
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    BlackDynamiteOnline
  • June 11, 2013
So the RCF would have to have 450HP, minimum. The only question is would they stick with the naturally-aspirated 5.0 V8 that they have, or start going with a turbo-six, so they can add power as needed. I think the V8 is running out of tuning possibilities. The GSF will almost certainly be turbo-charged V8, and is staring at 550-600 HP. Will it be shared with a future LSF, which could be tuned to 600-650HP? BD
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    F1orce
  • June 12, 2013
The ISF is a blast to drive. But I don't see the point of choosing it over the similar performing IS350

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