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Lexus CT 3D Projection in Hollywood Tonight

Posted by Kevin on April 22nd, 2011

As a way to celebrate Earth Day & promote the CT 200h at the same time, Lexus will be holding a special 3D projection mapping display tonight (Friday April 22) at the Roosevelt Hotel in Hollywood.

3D projection mapping is created using multiple projectors that are able to display a three-dimensional video without needing special glasses — and with the entire hotel exterior as a canvas, it’s sure to be spectacle. Well worth attending.

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Comments
  • Anonymous
  • April 22, 2011
ha... that looks cool!
  • Anonymous
  • April 22, 2011
This wall projection advertisement has become quite popular recently! I'm glad that 3D without glasses has caught up just as 3D is introduced to mainstream home entertainment. The thing is that the effect is minimal unless you see things in large, and this CTh ad certainly won't disappoint!