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Lexus December 2010 Sales Report (Plus Year-End Totals)

Posted by Kevin on January 4th, 2011

USA

December 2010 is in the books, meaning it’s time for both the month-end and year-end sales totals for Lexus:

MONTH Year to Date (*DSR)
2010 2009 % CHG* 2010 2009 % CHG*
ES 5,469 6,531 -13.2 48,652 48,485 1.0
HS 1,121 1,980 -41.3 10,663 6,699 60.2
LS 1,516 2,085 -24.6 12,275 11,334 9.0
SC 13 50 -73.0 328 720 -54.1
GS 777 1,063 -24.2 7,059 7,430 -4.4
IS 3,782 4,153 -5.6 34,129 38,077 -9.8
Total Cars 12,678 15,862 -17.1 113,106 112,745 1.0
LX 546 386 46.7 3,983 3,616 10.9
GX 2,246 502 364.0 16,450 6,235 165.6
RX 12,090 11,815 6.1 95,790 93,379 3.3
Total Trucks 14,882 12,703 21.5 116,223 103,230 13.3
Total Sales 27,560 28,565 0.1 229,329 215,975 6.9

The last month of the year was tough on Lexus cars, with every model down as compared to December 2009. On the other hand, Lexus SUVs all turned in a spectacular month, led by 12,090 RXs sold.

As far as the overall year, Lexus managed to retain its position as the #1 Luxury car manufacturer in the USA, with a 9,216-unit lead over BMW — here’s how the top three brands finished the year:

  • Lexus: 229,329
  • BMW: 220,113
  • Mercedes (minus 8,559 Sprinter sales): 216,448

This marks the 11th year in a row that Lexus has been tops in the USA, though this year was much more difficult than most.

Bring on 2011 — can’t wait to add the LFA & CT to the monthly sales figures!

Canada

Lexus sold 842 luxury cars and SUVs, to bring full year sales to a total of 14,249 in 2010, which is down 9.8% from a year earlier. Highlights for Lexus in December:

  • HS 250h entry luxury hybrid sedan up 177%
  • GX 460 luxury SUV up 159%
  • IS C luxury convertible up 49.8%

Japan

According to AFP, Lexus Japan ended the year with 33,365 sold.

Europe

According to Automotive News, Lexus Europe moved 17,859 vehicles, down 10% under last year.

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Comments
M
  • M
    MIKE DELORCA
  • January 4, 2011
KREW---Thank you so much for these monthly and YTD figures. CONGRATULATIONS LEXUS ! I am very proud that Lexus fans and loyalist showed up to purchase new vehicles to make this a much better year than most detractors would like. The Lexus lead numbers are actually much further apart than the german automakers predicted. KEEP UP THE EXCELLENT WORK LEXUS----LOOKING FORWARD TO THE NEW PRODUCTS AND AGGRESSIVE NEW DESIGNS----I REALLY WANT TO SEE THE PAST YEAR NUBERS AGAIN WHEN LEXUS LEAD IN THE HUNDREDS OF THOUSANDS. I BELIEVE LEXUS WILL GET THERE AGAIN WITH AKIO TOYODA IN HIS NEW POSITION. SEND US NEW AND EXTRA EXCITING PRODUCTS AND IT WILL HAPPEN !
J
  • J
    James
  • January 4, 2011
I'm actually surprised that Lexus was able to stay on top this year. I was kind of worried that having a new E-class, 5-series, A6, XJ, A8, Q5, X3, and GLK to compete with, and not to mention all the recalls, were going to be enough to drag Lexus down, but apparently not! If they can survive this year than I think Lexus will be on top for a while. Next year there's the CT, a new ES and ESh, a new GS, GSh, and possibly a GS-F, and hopefully an updated LX. As long as there aren't any more serious recalls and the next generation vehicles are even better than the last, there's no reason to think that BMW or Mercedes will knock Lexus off the #1 spot. :-)
J
  • J
    James
  • January 4, 2011
Also, is there anyway you could post Lexus's world wide annual sales figures?
S
  • S
    Sith
  • January 5, 2011
This is also my question. It would be nice to see how is Lexus doing world wide. Come on boys. greeting from swiss
E
  • E
    Erich Kerner
  • January 5, 2011
I guess it will need some weeks until the worldwide sales numbers are all in. I wish Lexus the best for the future.
krew
Updated the post with Canadian and Japanese numbers. Lexus Canada 2010 sales: 14,249 Lexus Japan 2010 sales: 33,365 + Lexus USA 2010 sales: 229,329 = 276,943 so far. I'll do my best to get the remaining countries' final numbers. :-)
S
  • S
    Sith
  • January 6, 2011
krew my bro. Your the best. greeting from swiss
krew
@Sith: My pleasure! :-)
P
  • P
    pj
  • January 7, 2011
Here are the sales figures from Germany: Model 2010 2009 Change RX 1.179 1.265 -6,8 IS 618 663 -6,8 GS 158 208 -24,0 LS 80 61 31,1 SC 16 16 0,0 I got them from AutoBild: http://www.autobild.de/artikel/jahreshitliste-2010-1332987.html
G
  • G
    g-man
  • January 13, 2011
The sales for the HS250h look pretty weak for 2010. While Lexus has announced the 2011 version, they are still pusshing inventory from 2010 and do not really have decent info on the 2011 HS250h on their website. Is there any real indication of commitment to this line...or is it in danger of becoming an orphan model? We love our current Lexus and like the idea of buying the HS250h. However, we hang on to our cars for a long time and do not want to buy a Lexus that will not have good support for years to come.
krew
g-man wrote:The sales for the HS250h look pretty weak for 2010. While Lexus has announced the 2011 version, they are still pusshing inventory from 2010 and do not really have decent info on the 2011 HS250h on their website. Is there any real indication of commitment to this line…or is it in danger of becoming an orphan model? We love our current Lexus and like the idea of buying the HS250h. However, we hang on to our cars for a long time and do not want to buy a Lexus that will not have good support for years to come.
Even if Lexus was to cancel the HS tomorrow, I don't think you would have anything to worry about in terms of service or support. :-)
G
  • G
    g-man
  • January 14, 2011
Thanks for the feedback, Krew. Are there any guesses out there if/when Lexus is going to come out with an ESh model?
krew
g-man wrote:Thanks for the feedback, Krew. Are there any guesses out there if/when Lexus is going to come out with an ESh model?
Hard to say -- there's rumbling that the next-generation ES could be a 2012 model, and I would suspect that the ES hybrid would debut around the same time. However, that information could be totally wrong! :-)
B
  • B
    BMW
  • January 16, 2011
Lexus total Europe sales 2010: 17,857 (-10%) http://europe.autonews.com/apps/pbcs.dll/article?AID=/20110114/ANE/110119812/1193
W
@BMW: Did the Big 3 in Europe really sell about 600k vehicles in one year?! In the US, they're nowhere close to that... I've underestimated the importance of small cars in Europe... How many of those BMWs were 1er and 3er?!
P
  • P
    pj
  • January 17, 2011
WorldofLuxury wrote:@BMW: Did the Big 3 in Europe really sell about 600k vehicles in one year?! In the US, they’re nowhere close to that… I’ve underestimated the importance of small cars in Europe… How many of those BMWs were 1er and 3er?!
They do sell that many cars. However it is important to note the small profit margins those sales generate. We're talking about 1er/3er with 1.8 - 2.0 liter four-bangers that don't have leather seats or power front seats. On some models even the A/C is optional. There are also stripper versions of the 5er/E/A6 which are sold mostly to fleets. I've heard somewhere that 92% (!) of the early 5er sales were fleet sales. The C-Class, the 3er usually belong to the top five best-selling cars in Germany. Sales figures from select "luxury" car sales in Germany: BMW 3er: 67.643 C-Class: 71.871 Audi A3: 63.466 Audi A4: 59.863 BMW 1er: 55.353
krew
@pj: Unbelievable numbers -- thanks for your comment! :-)
krew
I've updated the post with numbers from Europe.

K