Lexus October 2010 Sales Report

USA

A little late to the party, but here are the Lexus USA sales figures for October 2010:

	MONTH			Year to Date (*DSR)
	2010	2009	% CHG*	2010	2009	% CHG*
ES	5,153	4,413	21.1	39,113	37,844	4.2
HS	792	1,527	-46.2	8,754	3,312	166.4
LS	1,202	804	55.0	9,489	8,192	16.7
SC	15	41	-62.1	298	636	-52.8
GS	557	494	16.9	5,796	5,771	1.2
IS	3,096	3,162	1.5	27,790	31,073	-9.9
Total Cars	10,815	10,441	7.4	91,240	86,828	5.9
LX	401	404	2.9	2,996	2,917	3.5
GX	1,306	341	297.2	12,828	5,524	134.0
RX	8,569	8,316	6.9	76,465	73,641	4.6
Total Trucks	10,276	9,061	17.6	92,289	82,082	13.3
Total Sales	21,091	19,502	12.2	183,529	168,910	9.5

The October sales push has yielded some results, bringing Lexus back to the positive side after a couple lackluster months.

The ES 350 continues its strong efforts with a second month of 20%+ gains, and the LS made a good showing with a 55% upgrade over last year’s sales — not to mention the 297.2% increase in GX sales, made possible due to last year’s phasing out of the GX 470 to make way for the current generation GX 460.

On the other hand, the HSh continues to struggle, and it’s a situation with no easy fix. The vehicle was always expected to be low-volume seller, but not to this degree.

Canada

Lexus Canada moved a total of 1,220 units in October, down 16.4% from the previous year — but the GX 460 saw a massive 683.3% boost in sales. The RX 450h also performed well, up 21.2%.

Comments

S
Sith
November 5, 2010

As the great Kurt Cobain once said, "these Lexus HS sales" makes me wanna smoke crack. I hope, no, i am sure the Ct sales will push the sales high. greetings from switzerland

S
Shane From Australia
November 5, 2010

I'm a dedicated Lexus fan and excited with the direction Lexus as a whole is travelling however why did they waste thier resources developing the HS and the Toyota version - Sai. The new CT is a welcomed addition although a petrol only option should have been offered aswell. Infact - Toyota could have developed a sports tuned 2.0 4-cyl (dual VVTi with Direct Injection) that satisfied both the Lexus CT and the upcoming Toyota FT-86. When the LX570 is facelifted in duetime, i strongly believe a diesel should be offered such as the twin-turbo 4.5 V8 as offered in the regular Cruiser in markets including Australia. A LX450d would be a welcomed addition especially in places like Australia and Europe. Getting rid on the SC was a good move aswell as the car simply became too long in the tooth. On a final note ... good to see Lexus remaining competitive in challenging times.

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