Check out this Bruno Aveillan-directed Lexus GS commercial from the 2005 third-generation launch:
According to National Public Radio’s review of the 2005 GS ad campaign, the ads were filmed at a 10,000-year-old ice cave in British Columbia, an underwater trench off the coast of Oahu, and an atrium inside the Vancouver Art Gallery. The footage was shortened into three 30-second “James Bondian” spots named “Reveal,” “Ocean,” and “Ice”. All began with images of a daring, difficult pursuit, leading up to the discovery of the push-button start—a technology that had its Lexus debut in the third generation GS.