Two Vintage Lexus ES 300 Commercials
When we saw the first commercials for the 2013 Lexus ES last week, it reminded me to post these third-generation ES ads.
Kevin · September 14th, 2012
Latest News
Lexus GS Marketing Campaign Wins Adweek Award
Lexus USA’s advertising agency Team One has been honored by Adweek for its work on this year’s 2013 GS campaign.
Kevin · July 23rd, 2012
New Commercials for the 2013 Lexus RX
Two new commercials for the 2013 Lexus RX have been released today, including one for the RX F Sport.
Kevin · May 15th, 2012
Lexus Recreates Original LS 400 Commercial with LS 460
Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …
Kevin · March 19th, 2011
Lexus GS 2005 Launch Commercials
Check out this Bruno Aveillan-directed Lexus GS commercial from the 2005 third-generation launch: According to National Public Radio’s review of the 2005 GS ad campaign, the ads were filmed at a 10,000-year-old ice cave in British Columbia, an underwater trench off the coast of Oahu, and an atrium inside the Vancouver Art Gallery. The footage …
Kevin · March 16th, 2010
Lexus ES 350 Commercial: 40,000 Hours
Here’s the new commercial for the 2010 Lexus ES 350: This commercial stays with the look of the latest LS commercial, and has a “behind-the-scenes” feel. Not sure I believe that’s what the Lexus test-facilities look like, though. (A note: I recently spotted a 2010 ES at my local dealership, and was pleased to see …
Kevin · November 12th, 2009
Lexus & Team One are looking for your Lexus photos
Team One, the company behind Lexus’ advertising in the US, recently contacted me about a great opportunity for Lexus owners to show off their cars. Right now, they’re looking for photos of you and your Lexus for an upcoming project, here are the details: The photo has to be of you with your Lexus, not …
Kevin · February 18th, 2008
New Lexus The Power of H Marketing Campaign
Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …
Kevin · February 5th, 2008
More on the New Lexus RX Pop-Up Book Commercial
Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …
Kevin · October 18th, 2007
Lexus RX Commercial: Pop-Up Book
I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …
Kevin · October 17th, 2007