Lexus USA will be launching a new advertising campaign for the 2010 GX 460 during next month’s BET Honors ceremony—the commercial will feature RNB artist Ryan Leslie and has a very cinematic vibe—here’s a sneak peek:
Along with the teaser clip, Lexus has released a behind-the-scenes interview with Ryan, who looks to fit the role of Lexus spokesman quite easily:
The commercial airs after Ryan Leslie’s BET Honors performance on February 1st, and will kick off a social media campaign to promote the new GX.