Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality):
Next, here’s the process of creating a real “sliced” ES 350:
The lengths that (Lexus USA advertising agency) Team One goes through to get these commercials just right is astounding—I just can’t believe it wasn’t all done by computer.