Today marks the 20th anniversary of Lexus! On this very day in 1989, opened the dealership doors in the United States, and has since gone on to become the bestselling luxury brand in the country, and the fourth largest luxury car brand in the world.
To mark the occasion, I thought it would be fitting to quote the Lexus Covenant, which is meant to influence everything the brand does:
Lexus will enter the most competitive, prestigious automobile race in the world. Over 50 years of Toyota automotive experience has culminated in the creation of Lexus cars. They will be the finest cars ever built.
Lexus will win the race because Lexus will do it right from the start. Lexus will have the finest dealer network in the industry.
Lexus will treat each customer as we would a guest in our home.
If you think you can’t, you won’t…If you think you can, you will! We can, we will.
Happy Birthday, Lexus!