Lexus Australia’s New GS Commercial
Here’s a nice & tidy commercial from Lexus Australia for the GS, featuring music from The Black Keys.
Kevin · July 20th, 2012
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Creating the Music for the Lexus International Gallery Aoyama in Tokyo
Here’s a 2008 video of Japanese composer Masato Hatanaka and his efforts to create the ambient music playing at the Lexus International Gallery Aoyama in Tokyo: Admittedly, the video and the concept are a little out of the ordinary — but it also displays the uniqueness that I would expect at a Japanese Lexus dealership. …
Kevin · May 1st, 2011
Lexus CT Remix Music Project (Plus USB Stick Giveaway!)
I thought this was pretty cool — Lexus has announced the CT Remix Project, which takes the songs from the four CT 200h launch commercials (link 1, link 2, link 3, link 4) and has them remixed by top DJs and producers. Here’s the artists involved (taken from the press release): At the foundation of …
Kevin · April 13th, 2011
Lexus December to Remember Song
After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …
Kevin · December 21st, 2010
Lexus CT 200h Event in Toronto
The Lexus CT 200h is coming to Toronto, Ontario at the end of this month, and Lexus Canada is throwing a big party to welcome the newest addition to the lineup. The first public reveal of the CT 200hs spotted in California will be marked with three days of free concerts in Toronto’s Distillery District …
Kevin · August 17th, 2010
Lexus Belgium Hybrid Live Concert Contest
Lexus Belgium is holding a very unique contest—choose two Dutch musicians from a group of seven, try to get as many votes for your grouping as possible, and you could win a private concert from your two selections—a concert that is piped through the sound system of a Lexus RX 450h: Reminds me of the …
Kevin · June 3rd, 2009
Music from Lexus Japan’s Aoyama Gallery
Last year, Lexus Japan opened the Lexus International Gallery Aoyama in Tokyo’s Aoyama area as a display space for introducing residents to the Lexus brand. This space has a unique feature—an immersive sound environment by Yamaha created especially to block out the surrounding city. To better illustrate this, here’s a video created by composer Masato …
Kevin · April 30th, 2009
Lexus Japan’s RX Museum Party Video
Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
Kevin · March 23rd, 2009
The Lexus Symphony Orchestra Audio & Video
This past summer, Lexus staged two unique concerts in Britain using twelve LS 460s in place of an orchestra. These cars, with no modification or amplification, performed two pieces originally recorded by the London Symphony Orchestra, which you can now listen to at a Lexus site dedicated to it. I really enjoyed the site, there’s …
Kevin · November 22nd, 2007
The LS 460 Symphony Orchestra Takes the Stage
Twelve LS 460’s will be filling in for a symphony orchestra this August for two very special performances in Britain: The twelve vehicles will be arranged onstage to emulate a typical orchestral layout of individual instruments, with strings, brass, woodwind, basses and percussion being performed by each section. In essence each LS 460 will be …
Kevin · August 2nd, 2007
Diana Krall & Oscar Peterson Star in Lexus Mark Levinson Commercial
The last of Lexus’ ads to feature musicians grooving to their favorite tunes has Diana Krall contemplating Oscar Peterson‘s Night Train: Something about this ad rubs me the wrong way, it has a more contrived feel than the others. I think it’s that tiny laugh at the end… The others, in case you missed them, …
Kevin · June 16th, 2007
John Legend & Nina Simone Star in Lexus Mark Levinson Commercial
Enough people have been searching the site for this ad that I consider it my duty to post it up — Lexus has three commercials currently in rotation with musicians speaking on their favorite songs, this one features John Legend jazzing out to Nina Simone: Apparently, this Nina Simone song has led to some very …
Kevin · June 15th, 2007
Elvis Costello & Beethoven Star in Lexus Commercial
There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?: It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense. A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial …
Kevin · May 30th, 2007