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Taste of Lexus Evening Event in Los Angeles

The traveling Taste of Lexus event, where you can test drive all the current Lexus models, is having a special “Evening Edition” in Los Angeles this Saturday, August 25. This special edition is for driving enthusiasts, as all test drives will take place on a short performance track, which is normally reserved strictly for the …

Kevin · August 22nd, 2007

Lexus Russia’s GS 450h Interactive Experience

Brandstudio, a Russian design firm, has been creating some wonderful websites for Lexus Russia, where each model has a separate Internet presence. Their latest work, for the GS 450h, is a incredibly interactive experience, though slightly confusing if you lack understanding of the Russian language. Still, with the extensive use of video, and a very …

Kevin · August 22nd, 2007

Lexus’ Future is Upscale Only

Automotive News has revealed a number of significant facts about the future of Lexus, and it’s strictly upscale — with no plans to release a sub-$30,000 vehicle, Lexus will not be attempting to match their German competitors car-for-car, instead focusing their current lineup and all new vehicles at high-end segments. Broken down, what does it …

Kevin · August 21st, 2007

The Lexus Virtual Tennis Open

Lexus will be sponsoring a “Virtual Tennis Open” to go with its sponsorship of the real-life U.S. Tennis Open taking place next month in New York City. The three-day virtual tournament will use the Nintendo Wii as the gaming platform, and will take place on a scaled down tennis court, pictured below: The winner of …

Kevin · August 21st, 2007

More Photos of the White Lexus IS-F

When the IS-F surfaced this weekend in multiple colors, I was quite surprised how different the car looked in shades other than blue. Even more than the red version, I loved the white, which seemed to diffuse some of the louder design characteristics, particularly the side vents. Sadly, there were only a few images to …

Kevin · August 21st, 2007

A Deeper Look at Ms. Meyer’s Departure as Lexus’ VP of Marketing

Last week, when it was announced that Deborah Wahl Meyer was leaving her post as Lexus’s VP of Marketing to join Chrysler, I held off on reporting it here until I better understood its significance. Lucky for me, Advertising Age filled in the blanks, with in-depth analysis of Ms. Meyer’s job change: Ms. Meyer has …

Kevin · August 20th, 2007

Some Quality Time with the New LX 570

Agent 001 of Autospies was busy this weekend, first discovering the the new GS 450h Bridgehampton Concept, then spending a few minutes with the Lexus LX 570: I’m reserving my judgment of the LX 570 exterior until I see it up close and personal, which looks to me to be rather “bubbly”, particularly around the …

Kevin · August 20th, 2007

Lexus GS 450h Bridgehampton Concept

Lexus debuted a special edition this weekend at The Quail Event: The GS 450h Bridgehampton Concept: From the display plaque: In the late 1950’s, and through the “glory” days of the ‘60s, affluenty sports car racers descended on a unique racing circuit near Sag Harbor on Long Island to test their mettle and their machines. …

Kevin · August 19th, 2007

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