Lexus LS 430 Commercial: The Rear-View Camera

Here we have a commercial for the revised Lexus LS 430 that debuted in 2004, demonstrating the then-new backup camera option: That crazy spin at the end is icing on the cake.
Kevin · December 20th, 2007

Motor Trend First Drive: The 2008 Lexus LX 570

As the Lexus LX 570 gets closer and closer to the dealerships, the test drives are starting to come in. First one to the press is Motor Trend, and it’s heavy in praise: This largest Lexus has no more business vamoosing through chicanes than it does scaling 45-degree slopes, fording two-foot-deep streams, or straddling nine-inch-tall …

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Kevin · December 20th, 2007

Lexus LF-A News from Australia

Austalian website Drive has posted an interesting article about the Lexus LF-A, including some further verification that the car’s being delayed until the engineers can reach a top speed of 220mph: As for when the Lexus LF-A will appear in dealerships, the company hasn’t set an exact date yet. But Lexus insiders suggest the car’s …

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Kevin · December 19th, 2007

Flickr Find: Lexus SC, Oakland Style

If these first-gen Lexus SC’s are any indication, Oakland rolls with a style all of its own: Both of these photos were captured by Oakland resident Kitty Holmes, who was lucky enough to glimpse these wonders in real life.
Kevin · December 19th, 2007

Drive Jack Bauer’s Lexus GS 430 (sorta)

Having only seen bits and pieces of the TV show 24, I didn’t know Jack Bauer drove a Lexus GS 430, but that doesn’t stop me from wanting this RC version of his car: After posting about the die-cast GS 430 last month, I’ve toyed with buying some 1:18 replicas, but better sense has prevailed. …

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Kevin · December 18th, 2007

The Rise of the Lavish Lexus Dealerships

The Wall Street Journal has an article up about the increasingly lavish Lexus dealerships that are popping up all over the United States. It’s an in-depth and enjoyable article, detailing not only the amenities but explaining the logistics behind such large investments: The Lexus of Palm Beach dealership moved from a much smaller, older facility …

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Kevin · December 18th, 2007

Lexus Customer Service Examples

Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media Customer Engagement Symposium, where she discussed how Lexus reacts when things go wrong. Bill Taylor, co-founder of Fast Company and business author, was at the event and recapped the presentation: …what happens when big dreams get mugged by reality? That’s …

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Kevin · December 17th, 2007

Lexus Takes Potential IS-F Customers to the Track

Rather than the mass-media marketing campaign expected with the release of a new vehicle, the Lexus IS-F will be promoted in a different fashion — letting potential customers test drive the car on race tracks across the United States: Lexus will try and lure in buyers at the track, said Brian Bolain, Lexus’ national manager …

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Kevin · December 17th, 2007