Toyota: Two Hybrids in Detroit Auto Show, not three

Toyota’s Open Road blog has posted a clarification concerning last week’s report that three hybrids would be introduced at the 2008 Detroit Auto Show: A report in Monday’s news indicating that Toyota might be showing a new third hybrid car at the Detroit show was the result of an apparent misunderstanding. We’d like to clarify …

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Kevin · June 20th, 2008

Ad Age explores the Alicia Keys/Lexus sponsorship

The Lexus-sponsored Alicia Keys tour wrapped up last night in New York, and Advertising Age has an article describing the company’s presence at the concerts: In exchange for the paid sponsorship, Lexus installed lounges at each concert, exclusive VIP areas heavy with appetizers and a bar, and randomly selected a section of the auditorium to …

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Kevin · June 19th, 2008

Automobile Magazine reviews the Lexus LS 600hL

When the Lexus LS 600hL was released, the automotive press was quick to point out its “flaws”, especially when it came to gas mileage. Being a hybrid, the flagship sedan was expected to have exceptional fuel economy, and at first glance, that didn’t seem to be the case at all. It’s taken a few months …

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Kevin · June 18th, 2008

Motorweek: 1993 Luxury Car Comparison

The latest in Youtube user bajabusta‘s trip down the Motorweek memory lane is this comparison test between the Lexus LS 400, BMW 740i, Mercedes 400E, Infiniti Q45 & Cadillac STS, divided into two parts: The Mercedes 400E seemed out of place in the comparison until some research showed that a 1993 S-Class started at $69,900, …

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Kevin · June 17th, 2008

Flickr Find: Lexus LF-A vs. Honda Civic

No matter how evenly matched they might be, I still had a chuckle over of this photo of the Lexus LF-A up against a Honda Civic: (This photo comes from Flickr user nordschleifenfan, my favorite Nürburgring photographer.)
Kevin · June 17th, 2008

Extended Video of the Lexus LF-A during Nürburgring 24h Race

Japanese racing website Start Your Engines has posted some extended footage of the Lexus LF-A in last month’s Nürburgring 24hour race, with plenty of mysterious Japanese commentary: The racing prototype certainly didn’t seem to struggle against its competitors on the track, which makes me wonder just how well the prototype would have finished without the …

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Kevin · June 16th, 2008

Lexus at the US Open

While covering the US Open in Torrey Pines, golf blogger Geoff Shackelford spotted this Lexus LX 570 “Evacuation Vehicle”: Pretty strange designation, I’m still trying to figure it out. *** Lexus is also sponsoring an invitation-only event tonight on the roof of the Hard Rock Cafe in San Diego, where the US Open is taking …

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Kevin · June 14th, 2008

Motor Trend attends the Lexus Performance Academy

A writer from Motor Trend secured a seat to the Lexus Performance Academy held two weekends ago at the Auto Club Speedway in Fontana California. Here’s how the event broke down: For the most part, it turned out to be a fun way to spend a day. The four-hour-plus event is broken up into several …

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Kevin · June 13th, 2008