Photo Gallery: Lexus RC F SPORT in Red

A red Lexus RC 350 F SPORT has been spotted in California — here are photos from the Endles Automotive Instagram feed: This new color is called Infrared, and it uses a special painting technique: For the red exterior, the factory starts with a base coat of silver and then applies a clear coat. Then, …

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Kevin · June 10th, 2014

More Rumors on the Lexus/BMW Sports Car Collaboration

Georg Kacher from CAR Magazine has some new details on rumored sports car being developed by Lexus & BMW: Developed under the codename Silk Road 2, the proposed BMW Z7 and Lexus ZC/ZR are cutting-edge sports cars which will cost around €90,000, or £73,000. Slap bang in Porsche Carrera territory, then. This will be the …

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Kevin · June 10th, 2014

Lexus USA Launches New Website Design

This weekend, Lexus USA launched a fully redesigned website that reflects the brand’s new design direction — here’s an example vehicle page: The new site is modern, responsive to all screen sizes, and very easy to understand — excellent work by the development team, be sure to check it out. Visit the new Lexus USA …

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Kevin · June 9th, 2014

Lexus USA Gaining on Mercedes & BMW in 2014 Sales Volume

Lexus sales in the USA are heating up — the brand outsold Mercedes in March & May, putting them only 12,000 sales behind market leader BMW. BMW currently leads with 127,181 sales in 2014, Mercedes is close behind with 125,118 sales, and Lexus is third with 115,171 sales — there may not be enough time …

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Kevin · June 9th, 2014

Photos: Black Lexus NX F SPORT in Japan

A black NX 200t F SPORT is now on display at the Lexus Aoyama Gallery in Tokyo: (NX pre-orders have started in Japan, and different models & colors are being displayed around the country, including a NX F SPORT in Matador Red Mica.) [Source: Club Lexus] (Thanks AndyL & corradoMR2!)
Kevin · June 8th, 2014

Lexus Short Films 2014: The World Premiere in Tokyo

Last year, I attended the Lexus Short Films world premiere at the DGA Theater in Los Angeles. Produced by The Weinstein Company, it was a showcase of young and upcoming filmmakers asked to create a story around the theme “Life is Amazing”. Two of the five produced films were shown at the premiere, and while …

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Kevin · June 6th, 2014

Photo Gallery: Lexus RC F in South Korea

The Lexus RC F in Ultrasonic Blue made an appearance at the Busan Motor Show in South Korea: (Even after all the coverage of this car in this color, I can’t help but admire new photos. What a monster.) See more photos from the Busan Motor Show
Kevin · June 5th, 2014

Photo Gallery: Lexus NX F SPORT in Matador Red Mica

A Lexus NX 200t F SPORT in Matador Red Mica is currently on display at Midland Square in Nagoya, Japan — here are some photos from Japanese blogger Renoba: (Japanese consumers will be able to pre-order NX models starting this weekend, and different colors are being displayed all over the country — more photos shortly!) …

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Kevin · June 5th, 2014