BMW is killing it with their PHVs. The 530Le is one of the most popular PHVs in ChDM despite of its price, outselling even the Levin and Corolla PHVs, combined. And it just makes sense: for many premium car buyers it is actually the cheapest entry for the green license plate.
Despite of BMW's lackluster BEV effort their PHV strategy seems to be working for them, and I expect the 330Le to make things even better. Lexus should take note. Every future Lexus TNGA product in the future needs to be offered with a PHV variant from Day 1 to stay relevant.
Despite of BMW's lackluster BEV effort their PHV strategy seems to be working for them, and I expect the 330Le to make things even better. Lexus should take note. Every future Lexus TNGA product in the future needs to be offered with a PHV variant from Day 1 to stay relevant.