Yes, it will sell because it is a Toyota but I do not agree that mass market consumers are buying the brand. I do not believe that mass-market consumers are as brand-loyal as premium- and luxury-brand buyers. Mass-market consumers look for value -- the most and best bang for the dollar. If an automaker is able to offer what the consumer is looking for -- features, good fuel economy, reliability, durability, comfort, all for a good price (price that the average consumer is willing to pay) -- consumers will buy (but note that performance is NOT something that the average consumer is looking for). Toyota, Honda, Kia and Hyundai have learned how to do this in North America. Average consumers do not look at the Tesla; it is not yet a consumer appliance.
If Toyota cannot balance all of this for the bZ4x, it will not sell, but if Toyota can give consumers what they want for a price that they are willing to pay, it will sell. Toyota was able to sell the different-from-normal early Prius models because it offered the features at a price that consumers were willing to pay.
Yaris and Aygo are economy cars (true basic transportation appliances) but you cannot argue that the Crown, Sienna and Highlander (in addition to the Camry) are economy cars, not when you can load them with features that rival premium and luxury brands, at prices that almost equal luxury brand prices.
