Ian Schmidt
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It's almost impressive how it manages to look terrible in every color. It's closest to acceptable in grey, but that's not saying much. Come back Bangle, all is forgiven! 
The new BMW 7 Series and i7
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Gecko
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The reviews seem generally positive for luxury, tech and driving dynamics... it really is a shame it's so DAMNED ugly. It's not even like, "Beauty is in the eye of the beholder, some people might like it," ugly.
It's horribly ugly to look at -- period.
It's horribly ugly to look at -- period.
Tragic Bronson
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CRSKTN
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mikeavelli
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It’s nice to see most comments agree it’s horrible to look at. Gives me hope. It’s not just the front the entire design is bad. Interior is lovely.
Also once again pricing is mad. This is old Alpina B7 money now.
Also once again pricing is mad. This is old Alpina B7 money now.
mikeavelli
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What in the actual f**k
F1 Silver Arrows
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I have seen a couple of X7's with the new face (including one yesterday) and I couldn't help but be disappointed.
Och
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Look at the bright side - the LS500 was already hands down the best looking flagship sedan on the market, and this monstrosity makes it look even better and better.
F1 Silver Arrows
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Och
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The new one? Not feeling it, looks like a blob and indistinguishable from the C class.
With a face like this, I wonder if the new 7 series would sell well in markets outside of China.
mikeavelli
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Yes. To Aliens on Mars. lol
Gor134
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Even though the front end is horrendous I think this is a really solid product effort from BMW. And even though I don't like the split headlights, they certainly do give the car a commanding and imposing look on the road.
Seeing it in real life, the presence just from it's sheer mass, length, and height(its very tall) is very comparable to a Rolls Royce, which is what I think the segment wants.
Don't get me wrong I think the front is really ugly, but I think it succeeds in looking executive and commanding. With the EQS being a flop in the Chinese market, no questions asked the new 7 will be a huge success there, commonly quoted during the media drives held earlier it is designed for "average 38 year old businessman in China" something like that but I'm actually very very interested to see how it does in the US and Europe, I think it'll be a bigger sales success than expected.
Seeing it in real life, the presence just from it's sheer mass, length, and height(its very tall) is very comparable to a Rolls Royce, which is what I think the segment wants.
Don't get me wrong I think the front is really ugly, but I think it succeeds in looking executive and commanding. With the EQS being a flop in the Chinese market, no questions asked the new 7 will be a huge success there, commonly quoted during the media drives held earlier it is designed for "average 38 year old businessman in China" something like that but I'm actually very very interested to see how it does in the US and Europe, I think it'll be a bigger sales success than expected.
Will1991
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Why? Are they blind? 🤣
Smychavo
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It's imposing that's for sure. Talk about a technological exercise for BMW, seeing videos about it has me impressed in ways I expected a company like Tesla or Lucid ought to have accomplished. I'd say if I had that type of money to burn on a wild luxury sedan that'd be it.
Gecko
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I have seen the new X7 in person (dark blue) and it wasn't as bad as photos, but still quite ugly. This... I don't see how it could look better in person.
S Class is handsome but a yawn for sure, and all Mercedes sedan design is now hard to distinguish between models.
LS is the best looking sedan in that segment, IMO, but what is Lexus going to do for the next gen? It's time.
S Class is handsome but a yawn for sure, and all Mercedes sedan design is now hard to distinguish between models.
LS is the best looking sedan in that segment, IMO, but what is Lexus going to do for the next gen? It's time.
LS needs a heavy refresh. Lighter materials, conservative styling, softer suspension on luxury models and stiff on F Sport, and 3.5T hybrid. Lexus should try this for one last big try for the LS, I think these should be enough for the old LS buyer. After that by 2030 we should have a SSB LS
Gor134
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It's not that it looks better in person because it's still ugly, it's that it stands out just from it's sheer mass, length, width, height. It's massive, it's totally out there, it looks important.