The all-new Lexus LM, a flagship “luxury mover”First LM to be launched in Europe, taking Lexus into a new market segment for luxurious, chauffeur-driven minivansDesigned as a space for complete relaxation and comfortTwo versions, with four or seven seatsFour-seat model takes Lexus Omotenashi...
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LM 350h
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The naming convention is getting embarrassing - where do you draw a line. It's on par with Audi's bizarre 30, 40 etc numbers slapped on the rear that don't mean anything.
One thing I have to say about the LM is it really shows just how incompetent Lexus are as a brand to promote themselves.
Where are all the YouTubers? Where is the SuperCar Blondie video (although I despise her content she serves purpose in promotional terms)? YouTube coverage of the LM right now is a couple of Lexus channel videos and then Japanese people looking around it.
What other car brand would have a completely new model launch in a completely new territory and not bother to try and drum up any kind of hype for it at all?
Any other car brand I see, especially zee Germans, seem to have all the YouTubers videos come online almost simultaneously to the press release and the YouTuber will be shooting in the photography studio with the new vehicle. I get that it's a product that won't appeal to many but Autogefuhl shot a video on the Maybach EQS SUV the other day - how many of them do they realistically plan to sell per calendar year?
It's a shame because I think people would genuinely be wow'd by the interior of the car and its features if pointed out by someone like SuperCar Blondie.
Ironically, the YouTube Ad that ran on the LM video I watched was for the Maxus Mifa- an EV minivan that's just launched in the UK by Chinese brand. Is that another sign the Chinese are set to dominate in the long run?