With the shift to new drive-train technologies, changing markets etc., the different segments will get blurred. Cars a getting bigger, allowing for new smaller models (A3 Sedan, 1 Series Sedan, A Class Sedan,...). With less demand for sedans, compared to crossovers, car makers will have to cut down on the number of sizes and variants. I repeat, the issue with most products are that they do not differentiate enough, weather within the brand or between brands. The new LS is already more sporty, Panamera-ish. For Lexus to make the GS like an A7, is to make an even more Panamera-ish car, while being inferior. If competing with the Germans does not work, rivals have to forge their own way, something I though Lexus did, but they do a half job, meaning that the Germans can do it too. How will the LC fair against the new 8 Series? Maybe not that well, because the most powerful LC will be a good sounding NA V8, but the new M8 will have AWD with +600 PS. Just as the present 6 Series, the best selling model will be the GranCoupe, something Lexus does not have, unless the GS (GSedan) becomes a GC (GCoupe). Where does that leave the IS? I see more NX than IS on the road here in Europe. The new 3 Series will have an electric version, it will also have RWS, an interior closer (expected to) to the 5 Series, because BMW's new entry level sedan will no more be the RWD 3 Series, but the FWD 1 Series. Lexus did the the F line, the same thing BMW did the their i Line, they lost steam with inferior products, and slow progress. Where is BMW i's mainstream electric car? Where is Lexus F's non-exotic high performance car?
