- Reaction score
Number 4? Wrong. He has brought the most success to the company than anyone else. Period. I don't even want to explain why because his efforts don't require any explanation. That's how good he is. But for the sake of discussion, i'll produce a list.I don't think any of these things are excuses anymore.
1. TNGA development has been a big deal, but it seems to be all "Toyota-first" with Lexus as an afterthought. In most other organizations, premium products and brands launch the latest and greatest which later trickles down to mainstream products and brands. GA-L seems like a "pie in the sky" pet project platform for LS and LC alone. TTV6 is underwhelming. Outdated AWD system. Camry and Avalon debut before ES. Rav4 debuts before NX. Toyota gets everything first. TNGA has lit Toyota on fire while Lexus is still spinning in a corner.
2. How much longer can we make excuses about the earthquake? Yes, it disrupted production, but that is years in the rearview at this point and doesn't speak to all of the current product planning struggles.
3. I understand the dispute with China, but did all of their product planning and development come to a standstill for that reason alone? Political uncertainty is part of the game.
4. At this point, I actually believe it is Akio who has hurt Lexus more than any president before. He has been overseeing this ship since 2009 - when we had exciting products like IS F and LFA, and a stronger, overall more competitive lineup. Over a decade, Lexus has crumbled under his leadership. One positive is global expansion, yes, but the product has suffered terribly.
5. Lexus was once the envy of the industry with luxury SUVs and look where they are now. They were too slow to react with NX, UX is a joke, RX has slipped and the other two are a decade old. LQ is already late - Lexus has been toying with the idea of a premium RWD unibody crossover since 2003 and we are still two years out? In the meantime, Mercedes, BMW and Audi have used their resources to EXPAND their sedan lineups at nearly every level - while simultaneously blowing out their SUV lineups.
Lexus is quite simply lost. We have all been willing to cut them some slack for what seems like multiple "reset" periods, but after more than a decade of missteps and poor product planning, I think it's clear that better days are behind us. The weirdest part? Toyota's future has never looked brighter than it does right now.
- Avid motorsport enthusiast, brought TMC to fight against the likes of Porsche, Audi, Ferrari, Mercedes, Lamborghini, and Bentley.
- Motorsports = Good cars. Simple as that. There are so many things motorsports can do for the benefit of the company. It's an absolute win-win situation for people who adore racing like Toyoda-san and myself, as well as the company who can accelerate their development and making their products much better.
- Helped increase and skyrocket sales and most of all made Toyota's and Lexus vehicles relevant.
- His amazing leadership helped TMC to sail cleanly through controversies over the years and held his company high even during a horrifying economic downturn or even a recession.
- He will forever be known as the one who banished "boring" with Toyota and Lexus vehicles.
- Allowed cash flow to emotional projects like racing, other niche vehicles, further electrification, hybridization, developing on revolutionary fuel cell and green technology, and yup, sports cars. Let's not forget he started a company for develop and create mobility products like better than ever self-driving technology.
- This is just a small subsection of what this man has done. Most of all, his charisma, his love for the brand, for the people, is beyond measure. He is single-handedly one of the best or if not, the best CEO of all time.
Your other points are valid though.
Be mad at the other idiots (bean counters and marketing) who are f*cking up this company. Someone needs to take our messages and show them to executives as only then they will be able to understand. @Carmaker1. I know you don't work for Toyota/Lexus, but do some of the comments here really represent what the situation is like at TMC? Or is it all blown up and everything is fine?