Number 4? Wrong. He has brought the most success to the company than anyone else. Period. I don't even want to explain why because his efforts don't require any explanation. That's how good he is. But for the sake of discussion, i'll produce a list. - Avid motorsport enthusiast, brought TMC to fight against the likes of Porsche, Audi, Ferrari, Mercedes, Lamborghini, and Bentley. - Motorsports = Good cars. Simple as that. There are so many things motorsports can do for the benefit of the company. It's an absolute win-win situation for people who adore racing like Toyoda-san and myself, as well as the company who can accelerate their development and making their products much better. - Helped increase and skyrocket sales and most of all made Toyota's and Lexus vehicles relevant. - His amazing leadership helped TMC to sail cleanly through controversies over the years and held his company high even during a horrifying economic downturn or even a recession. - He will forever be known as the one who banished "boring" with Toyota and Lexus vehicles. - Allowed cash flow to emotional projects like racing, other niche vehicles, further electrification, hybridization, developing on revolutionary fuel cell and green technology, and yup, sports cars. Let's not forget he started a company for develop and create mobility products like better than ever self-driving technology. - This is just a small subsection of what this man has done. Most of all, his charisma, his love for the brand, for the people, is beyond measure. He is single-handedly one of the best or if not, the best CEO of all time. Your other points are valid though. Be mad at the other idiots (bean counters and marketing) who are f*cking up this company. Someone needs to take our messages and show them to executives as only then they will be able to understand. @Carmaker1. I know you don't work for Toyota/Lexus, but do some of the comments here really represent what the situation is like at TMC? Or is it all blown up and everything is fine?