zeusus
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There are clearly a lot of opinions surrounding this topic...
Here are the facts.
BMW USA 2019 - 324,826 (+4.4% YoY)
MB USA 2019 - 316,094 (+0%)
Lexus USA 2019 - 298,114 (-0.1%)
BMW has won the belt back for 2019 and congratulations to them for that, trouncing #2 and #3.
Though for those saying MB is lightyears away from Lexus. Well as far as buyers signing on the dotted line, I suppose you'd be wrong since they're only 0.1% better. All that extra R&D spent on those in-betweener niche segment cars, all the AMG models, all the things that supposed enthusiasts here saying Lexus absolutely needs to compete with MB and they only scrapped up 0.1% more in sales over Lexus or 135 units over their own 2018 figures. I also quickly cross referenced SUV sales between the 3 brands and does it paint a clear picture of Lexus losing steam? Not really....but critics can look at the numbers for themselves and help me understand where it all went wrong. Honestly, it just seems just like a bunch of emotion derived mumbo jumbo to me.
There is no doubt Lexus' lineup is old but we have to separate the facts from the emotions. I don't think Lexus needed any new engines, didn't need more LED-turn signals, or an updated GS, these are all the wants of a niche market enthusiast. All Lexus had to do to get #2 was have better incentives and maybe a better supply of cars during that one super down month this year (anybody remember that? when all the "enthusiasts" shat on Lexus over a fluke month, thats loyalty for ya!). Thats not to say that I wouldn't love seeing extra features, all new GS, more power, more interior customization, and everything else people complain about here.
I'm 1000% for Lexus bringing better products but I'm not going to follow the crowd on all this doom and gloom when the facts don't necessarily warrant it. Anybody that follows the Lexus Enthusiast monthly sales reports would not be surprised by these results.
Here are the facts.
BMW USA 2019 - 324,826 (+4.4% YoY)
MB USA 2019 - 316,094 (+0%)
Lexus USA 2019 - 298,114 (-0.1%)
BMW has won the belt back for 2019 and congratulations to them for that, trouncing #2 and #3.
Though for those saying MB is lightyears away from Lexus. Well as far as buyers signing on the dotted line, I suppose you'd be wrong since they're only 0.1% better. All that extra R&D spent on those in-betweener niche segment cars, all the AMG models, all the things that supposed enthusiasts here saying Lexus absolutely needs to compete with MB and they only scrapped up 0.1% more in sales over Lexus or 135 units over their own 2018 figures. I also quickly cross referenced SUV sales between the 3 brands and does it paint a clear picture of Lexus losing steam? Not really....but critics can look at the numbers for themselves and help me understand where it all went wrong. Honestly, it just seems just like a bunch of emotion derived mumbo jumbo to me.
There is no doubt Lexus' lineup is old but we have to separate the facts from the emotions. I don't think Lexus needed any new engines, didn't need more LED-turn signals, or an updated GS, these are all the wants of a niche market enthusiast. All Lexus had to do to get #2 was have better incentives and maybe a better supply of cars during that one super down month this year (anybody remember that? when all the "enthusiasts" shat on Lexus over a fluke month, thats loyalty for ya!). Thats not to say that I wouldn't love seeing extra features, all new GS, more power, more interior customization, and everything else people complain about here.
I'm 1000% for Lexus bringing better products but I'm not going to follow the crowd on all this doom and gloom when the facts don't necessarily warrant it. Anybody that follows the Lexus Enthusiast monthly sales reports would not be surprised by these results.
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