MARCH, FIRST QUARTER 2024 U.S. SALES FOR LEXUS

Kelvin2020

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Lexus Division:
  • March sales were 30,771, up 16.7 percent
  • Record first quarter sales of 78,471, up 15.0 percent
  • March electrified vehicle sales were 11,665, up 87.5 percent
  • First quarter electrified vehicle sales were 29,072, up 61.1 percent
  • Cars up 4.5 percent in March
  • Trucks up 20.6 percent in March and up 20.0 percent in the first quarter
  • ES HEV, NX HEV, NX PHEV, RX HEV and LS HEV all posted strong double-digit gains in the first quarter
  • All-electric RZ sales were up 363.8 percent in March and up 766.5 percent in the first quarter
  • LS sales were up 5.6 percent in March and up 18.6 percent in the first quarter
  • LC sales were up 21.6 percent in March and up 13.9 percent in the first quarter
  • Total NX sales were up 15.9 percent in March and up 10.0 percent in the first quarter
  • Strong sales of the all-new TX; 9,956 sold in the first quarter
  • Best-ever March sales:
    • Total NX
    • NX HEV
    • NX PHEV
    • RX HEV
    • RZ
  • Best-ever first quarter:
    • Total vehicles
    • Total LUVs
    • Total NX
    • NX HEV
    • NX PHEV
    • RX HEV
 

Gecko

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EB64B1BE58CCBB325F828008EB4B53703727154C
 

Flagship1

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Side note, I am seeing a trend for reporting EV sales this quarter, and everyone is reporting HUGEEEEEEEE numerical increases. Makes you wonder how they are moving these units
 

internalaudit

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Flight to quality lol.

BMW owners on bimmerpost telling prospective buyers not to entertain any used BMW over 100K miles lol.

That's just getting the party started with a Lexus.
 

Flagship1

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What does "Primarily wholesale" mean for sales of Mercedes-Benz? Wholesale auto sales suggests fleet sales to me. But why would a luxury brand sell to fleets?

Does MB have a different type of sales channel (a special channel for leasing, perhaps)?
To me it seems like they are now counting their sales once a dealer intakes them into inventory rather then once titled stopping the punched unit scheme dealers used to use to inflate their sales volumes.

who knows. I still see dealers do weird stuff. Dealership punching new units into certified pre owned units the day before Q1 closes all with similar mileage, yet the odo has single digit mileage.
 
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BMW is doing all i can to stay on top
BMW introduced hefty rebates on every single EV in April. Based on a bulletin sent to dealers, 2024 BMW electric vehicles now have rebates ranging from $5,000 to $7,500, though we found a way to increase that to nearly$13,000 off MSRP. This could help narrow the gap in price when buying versus leasing a new BMW EV.

Through April 30th, all 2024 BMW i4 and i5 sedans feature a $5,000 purchase incentive. Confusingly, the savings are available in the form of either a Loan Credit when financing through BMW Financial Services or a "Non FS Credit." The latter applies to cash transactions and doesn't require you to finance through BMW.

Similarly, both the 2024 BMW i7 sedan and iX SUV feature a $7,500 purchase incentive. Previously, there wasn't a discount for cash purchases of any of these models that didn't have a catch. At the same time, BMW is offering loyalty discounts worth $1,000 on the i4, $1,500 on the i5, and $3,000 on the flagship i7.

Under the right circumstances, that could translate to $10,500 off a new i7. Having said that, leasing remains the way to get the best deal. That's because BMW is offering a $7,500 lease credit on both the i4 and i5, with a whopping $9,900 off the i7 and iX. That could mean nearly $13,000 off an i7 with the loyalty discount.

If you're set on buying, BMW is also offering 3.99% APR financing in addition to the rebates. As before, shoppers on the West Coast coming from another EV brand can score an extra $1,000 BMW BEV Conquest Credit. The incentives could help give EV owners and lessees from brands like Tesla a good reason to switch.
 

Gecko

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This industry ricocheting from "EV everything" to "nobody wants EVs" is almost surreal to watch. I can't imagine some of the decisions brands are having to make right now after hundreds of millions or billions invested in near term EV projects.