Lexus Files Trademarks for RC 300 & IS 300 in USA

Ruksac

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I've heard a rumor that these were going to be the new IS sedans in the states for the 2016 model year. I heard it second hand from a friend whose manager was in Atlanta for a Lexus meeting. Can anybody add anything, or debunk the rumor?

Supposedly the IS 300 was to have more power than the 350 just not sure how the power train is configured. The 200t is obvious, I think we've all been waiting for that, but I was surprised to hear about the IS 350 going bye-bye.
 

Ruksac

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I haven't heard anything on the 300h. The IS, Gs and RC should all gain the 2.0t. :)

It wasn't a 300h demarcation, just IS 300 yet it's supposed to have more power than the current 350 motor. But thanks for the info LexFather.
 

IS-SV

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I think most of us expected a 2.0T four to be standard and predominate engine in IS, RC's, obviously BMW and Mercedes have done very well in US market with this configuration (and they are pretty sweet engines suitable for a premium car).

It would be nice to learn more about the optional V6 engine for the future Lexus smaller sedans/coupes, I'm all ears....
 

Ruksac

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Clearly most manufacturers either have added or are planning to add the 2 liter turbo to their lineups with the Federal fuel efficiency deadline looming. The Lexus 3.5 liter has been around now for 9 years and several models. Maybe it's just the perfect fit?
 

mikeavelli

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It wasn't a 300h demarcation, just IS 300 yet it's supposed to have more power than the current 350 motor. But thanks for the info LexFather.

Okay thanks...I haven't heard any word on the IS 300 as the IS 200t will make at least the 238 or so hp of the NX which would be a near 20% jump for the IS 250...I think this engine in the lighter IS will work wonders and be all the "IS 300" one needs here.

As for the 3.5, I think we all can agree while solid and time proven, the competition has newer engines with more power and more MPG (maybe not as reliable of course). More forced induction engines are coming but they seem to be moving slowly.
 

CIF

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For what it's worth, there's a rumor out there I heard, not sure how true it is. The rumor is that there may be a twin-turbo V6 in development as one of the next-generation engines. If so, that may explain the "IS300" rumor. At this point that's just a pure guess on my part.
 

Joaquin Ruhi

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You are all definitely on to something, I think, with the talk of a new IS 300.

My curiosity was piqued when researching a Kaizen Factor story on Toyota's S-FR trademark ( http://kaizen-factor.com/dyslexic-anagram-toyota-files-s-fr-trademark/ ). As I browsed through about 900+ Toyota trademark listings, several of them caught my eye. Chief among them: RC 300 and a new IS 300 filing. The results and my commentary appear in a second Kaizen Factor story: http://kaizen-factor.com/lexus-latest-trademarks-rc-300-a-reborn-non-hybrid-is-300-and-more/
 

krew

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krew
15-06-08-lexus-rc-300-400x200.jpg


The Kaizen Factor weblog has been digging deep into Toyota trademarks in the USA, and in the process made an unexpected discovery — Lexus has recently filed applications for both the IS 300 and the RC 300.
View the original article post
 
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If there was a "t" after the 300 it would give us a better idea on what kind of engine it could be. Maybe the IS and RC will be IS/RC 200t and IS/RC 300(t)??? With a 300 producing more power and fuel efficiency than the current 3.5L V6.

Lexus could be showing a new class of engines through the next upcoming months and years. So we never know, but its a good sign of the future for lexus.
 

Izzam@RegencyAuto

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When the NX300h was trademarked in USA what was it registered as? I really hope it's a IS 300h and RC 300h in Canada. Then a power boost in the RC 350 and IS 350... Wishful thinking?
 

Joe

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I've heard a rumor that these were going to be the new IS sedans in the states for the 2016 model year. I heard it second hand from a friend whose manager was in Atlanta for a Lexus meeting. Can anybody add anything, or debunk the rumor?

Supposedly the IS 300 was to have more power than the 350 just not sure how the power train is configured. The 200t is obvious, I think we've all been waiting for that, but I was surprised to hear about the IS 350 going bye-bye.

Doesn't make any sense that a '300' would be more powerful than a '350', does it? At least not in the Lexus logics... So it would be a bit strange that a '300' replaces a '350', unless it is a '300t' (which it isn't) ;)
 

IS-SV

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IMHO, I'm not reading too much into these numbers this early, other than we know some new powertrain configurations are coming that will make Lexus more competitive with Mercedes and BMW. I see that as good news.

The days of the numbers tying to engine size (L) have long gone by at Mercedes and BMW, but they still show a ranking of various models. Also Mercedes and BMW don't bother hanging "t"'s on turbo engines today.
 

Joaquin Ruhi

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I've heard a rumor that these were going to be the new IS sedans in the states for the 2016 model year. I heard it second hand from a friend whose manager was in Atlanta for a Lexus meeting. Can anybody add anything, or debunk the rumor?

Supposedly the IS 300 was to have more power than the 350 just not sure how the power train is configured. The 200t is obvious, I think we've all been waiting for that, but I was surprised to hear about the IS 350 going bye-bye.

Doesn't make any sense that a '300' would be more powerful than a '350', does it? At least not in the Lexus logics... So it would be a bit strange that a '300' replaces a '350', unless it is a '300t' (which it isn't) ;)
Thanks to Atkinson-to-Otto dual cycle functionality plus VVT-iE, a renewed 3-liter GR V6 can most likely exceed the current 3.5-liter GR V6 in every way, performance and fuel economy. The passage that Krew highlighted in his article omits the end of that paragraph:

"Let’s not be needlessly pessimistic, though, as this (the numbers cited above) may be mitigated by the extra gear ratios on today’s automatic transmissions and possible greater-than-noted performance gains from the dual cycle + VVTiE enhancements (it is widely believed that the newer 2UR-GSE 5-liter V8’s true performance potential was curtailed by the decision to avoid the U.S. EPA gas guzzler tax, whereas a 3-liter V6 has more leeway in that regard)".

In other words, I personally believe that the true potential performance gains in version 2 of the 2UR-GSE 5-liter V8 were deliberately held back by an overriding need to avoid the gas guzzler tax. Starting with a smaller and inherently more fuel-economical V6, Lexus engineers could probably squeeze out a higher percentage gain in performance and fuel economy numbers alike. To what extent? That's the $64,000 question that remains to be answered...
 

Joaquin Ruhi

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When the NX300h was trademarked in USA what was it registered as? I really hope it's a IS 300h and RC 300h in Canada. Then a power boost in the RC 350 and IS 350... Wishful thinking?
Toyota/Lexus registered the NX trademarks in the USA and Canada with the complete 200t and 300h suffixes attached, as I noted in this article from 2012: http://kaizen-factor.com/lexus-trademarks-nx-200t-and-nx-300h/

The company is very inconsistent in that regard. Sometimes they'll only trademark the first two letters without any numbers (such as VX or the initial JX filing). Other times, they'll go in the other direction and trademark the letters with 3 or 4 different numbers but only produce one and let the others die. (the end of my article cites a few examples). Believe me, I checked and there were no 300h U.S. trademarks for IS, GS or RC. I didn't check the Canadian equivalent of the U.S. Patent and Trademark office, but as far as powertrains go, the U.S. and Canadian markets usually march in lockstep.
 

Hemi

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Hard to say regarding the US market. Nevertheless, Lexus has been critized for its low variety of engines especially in European market. They might introduce new engine options to the US market and if it will fulfill the upcoming EU emission restrictions it could be used later in Europe as well to increase a revenue.
 

CIF

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Really hard to say what direction Lexus will go here. This is assuming that the trademarks do indeed refer to real, upcoming model variants, and are not red herrings.
 

krew

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Really hard to say what direction Lexus will go here. This is assuming that the trademarks do indeed refer to real, upcoming model variants, and are not red herrings.

Well, that's always a possibility, though it's been years since Lexus has trademarked a model that didn't eventually reach production.
 
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