Lexus February 2018 Sales Report

krew

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krew

Lexus February 2018 Sales Report
18-03-01-lexus-nx-usa-february-2018.jpg


Up 5.1% in the USA.
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Gecko

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Second month of RX L being in market, and the GX is up 16%.

tenor.gif


Say what you want, but canning the GX would be a stupid move for Lexus. They need to stick to the same formula, use the Prado chassis, update it substantially with new engines/exterior/interior and keep selling them until they can't anymore.

As the market shifts to CUVs, their ES/GS philosophy can be transferred to RXL/GX. Different strokes for different folks.
 

spwolf

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Second month of RX L being in market, and the GX is up 16%.

tenor.gif


Say what you want, but canning the GX would be a stupid move for Lexus. They need to stick to the same formula, use the Prado chassis, update it substantially with new engines/exterior/interior and keep selling them until they can't anymore.

As the market shifts to CUVs, their ES/GS philosophy can be transferred to RXL/GX. Different strokes for different folks.

as people already said, they dont compete really.... I think GX has been performing good for a long time now in the US, long enough for them to notice, just the question is where it stands worldwide and how to make it more attractive in GCC countries as well as Russia and China.
 

spwolf

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not to mention when looking at stock numbers, there simply arent enough RX350l's to go around, they need to make more.
 

maiaramdan

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"These new models will be followed by 10 additional new or updated models, so we’re very optimistic about the year ahead.”

He said there will be another 10 new or updated models in Lexus lineup this year

So other than RX-L , LS
We have at least 10 new or updated
We can say
UX & UX-h
ES & ES-h


So 6 remaining
Guessing game
 
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The fact that the LS has more sales than the GS, is ultimate proof that Lexus is letting the GS die off this generation, then to revive it into a much better car.

Otherwise, the sales figures look good. :thumbsup:
 

spwolf

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He said there will be another 10 new or updated models in Lexus lineup this year

So other than RX-L , LS
We have at least 10 new or updated
We can say
UX & UX-h
ES & ES-h


So 6 remaining
Guessing game

RC is getting a facelift, but nothing that can be easily seen except for the 10" nav.
 

mediumhot

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The fact that the LS has more sales than the GS, is ultimate proof that Lexus is letting the GS die off this generation, then to revive it into a much better car.

Otherwise, the sales figures look good. :thumbsup:

Problem with this is that you are breaking the consistency, it's the same pitfall LS lineup is now running into. If they wanted to maintain the sales to reflect 2007 they should have released current or similar LS back in 2013 not 2018. They will have a hard time to build up the sales numbers with current LS cause most of the customers have left for another brand. With GS it's just going to get worse, they went from 3rd best selling premium midsize car to few units above Q70, you don't recover from that overnight. You recover from that in two model generations if you are lucky, like A6. Same fate is waiting for IS as well unfortunately, that poor thing will not go back to 3,000 units anytime soon.

Lexus is experiencing sudden death with RWD cars not because cars are not popular (tell that to Germans and Genesis) but most likely because they do not have sufficient funds or manpower to develop RWD platform products and Toyota reskins at the same time. I've said it before many times company like Lexus cannot afford to have a decision vote if they are going to develop RX-L or RC convertible, that's something Jaguar has to deal with not Toyota. If you are Toyota you build both and you build them right away. Otherwise you end up seeing your 3 year old RC plummet to under 200 units while Infiniti is selling 4 times as much and Audi is selling 9 times as much. Excuse that coupes are not popular anymore won't fly.
 

Gecko

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^Such a great post. Consistency is key, and it's where Lexus really, really struggles. There is a lack of commitment that is very obvious in product planning... then as consumers lease/purchase cycles come up for renewal and there is nothing (new) to purchase, they go elsewhere.
 

Gecko

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It would be smart for Lexus to consider either putting the NX on GA-L, or building a smaller premium compact RWD crossover to catch IS and RC buyers who are wanting an SUV. Not sure the NX has enough grit to attract those folks.

Oh wait, I'm about to start talking about an Active AWD system again... :scream:
 

ssun30

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I think it's fair to say the first half of the 2010s is a 'lost generation' for Lexus sedans. The only thing that kept them selling is a really fresh look. The problem is that TGNA is like the Boeing 787 of Toyota. It's their most revolutionary concept in two decades but also a gigantic drain on resources. So unfortunately new projects are either put on hold (as in LS and BoF) or rushed with little thought (as in IS and GS).
Sedan is only part of the picture, just think about how many opportunities they missed with crossovers.
Subcompact: 4 years late
Compact: just made it in time
3-Row mid-size: 3 years late, the fact they even debated about the decision to make it is perplexing.
Full-size: Current model is a decade old, replacement still 3 years away. Competition already selling 3k a month.
Luckily the crossover boom did not fully kick in until 2016 so they successfully salvaged the situation. But they still have missed opportunities for at least 50k crossovers in US alone.
 

spwolf

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Problem with this is that you are breaking the consistency, it's the same pitfall LS lineup is now running into. If they wanted to maintain the sales to reflect 2007 they should have released current or similar LS back in 2013 not 2018. They will have a hard time to build up the sales numbers with current LS cause most of the customers have left for another brand. With GS it's just going to get worse, they went from 3rd best selling premium midsize car to few units above Q70, you don't recover from that overnight. You recover from that in two model generations if you are lucky, like A6. Same fate is waiting for IS as well unfortunately, that poor thing will not go back to 3,000 units anytime soon.

Lexus is experiencing sudden death with RWD cars not because cars are not popular (tell that to Germans and Genesis) but most likely because they do not have sufficient funds or manpower to develop RWD platform products and Toyota reskins at the same time. I've said it before many times company like Lexus cannot afford to have a decision vote if they are going to develop RX-L or RC convertible, that's something Jaguar has to deal with not Toyota. If you are Toyota you build both and you build them right away. Otherwise you end up seeing your 3 year old RC plummet to under 200 units while Infiniti is selling 4 times as much and Audi is selling 9 times as much. Excuse that coupes are not popular anymore won't fly.

problem is that you are factually wrong:
1. Sedan and Coupes are overall dropping sales heavily. It is objective stats, not something imaginary.
2. Every company, including the richest one in the world (TMC), has to focus on something. Lexus chose to focus on what sells - ie SUVs. If anything, they should have done that earlier.

Growth has to come organic. Lexus has added RC, LC, NX, UX in past 3 years. Thats 4 completely new model additions to the brand. Now they sell CT, UX, NX, IS, ES, RC, GS, LS, LC, RX, GX, LX. Thats 12 model lineup.

Lexus can not have the most models, most engines, most options, freshest lineup in every category, phev, ev, petrol, diesel, mild 12v, mild 48v hybrids, full hybrids all together in every model and beat everyone in everything including 1, 2, 3, 4, 5, 6, 7, X1, X2, X3, X4, X5, X6, X7, A/B/C/E/S and billion others. They cant compete with everything anyone ever put out.

If sedans are doing bad for Lexus compared to BMW & MB, then BMW & MBV SUVs are doing horribly against what is essentially a small player worldwide - Lexus. RX alone can outsell 5 models from german trio. NX kicked butt from the moment it appeared. LX has no competition at all, its sales better than LS for many years - BMW or Audi dont even have such vehicle, MB's is old and outsold in all the important markets. UX is likely going to become bestseller from the moment it arrives.

Lexus does not need to sell GS, IS and RC at any cost. They should focus on what market wants.


As to the LS, I think people in this thread have to realize that this is few days of sales for LS.
 

spwolf

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It would be smart for Lexus to consider either putting the NX on GA-L, or building a smaller premium compact RWD crossover to catch IS and RC buyers who are wanting an SUV. Not sure the NX has enough grit to attract those folks.

Oh wait, I'm about to start talking about an Active AWD system again... :scream:

Well they already announced "better" fwd based awd system, thats what we will get in future NX and RX too, it can be only more advanced than the one in UX.

Thankfully, TNGA handles well, after trying out C-HR for few hours, I have no problem with ES/NX/UX/RX being based on similar platform.
 

Gecko

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Well they already announced "better" fwd based awd system, thats what we will get in future NX and RX too, it can be only more advanced than the one in UX.

Thankfully, TNGA handles well, after trying out C-HR for few hours, I have no problem with ES/NX/UX/RX being based on similar platform.

I just think about the person in an RC 350 or IS 350, and what that shopper wants in the future. Probably something like 325-350hp, F sport package (as most IS/RC are equipped), strong cornering and braking. Is Dynamic Torque Vectoring AWD the right system for that much output in a FWD-biased performance offering? I guess we don't know yet...