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This, to me, is the biggest disconnect. I understand why Lexus wants to build yachts and jets, but their current lineup doesn't offer the type of support these products require.Just seems to me that there is a clear gap in the lineup. I can't see how you sell a multimillion dollar yacht, when the likelihood that the person who can afford to buy it probably would drive up to it in a Lexus is lower than the chances they show up in a Rolls or something like that.
A more reasonable approach would have been strengthening the mid/high range of the lineup with a new GS/LQ/LX, de-prioritizing the low end products like UX/ES, and releasing an ultra-luxury car/SUV to compete with Rolls Royce & Bentley.
Instead, the only Lexus vehicles doing well are derivatives of a similar Toyota product (C-HR/Avalon/Highlander). Not to deride these products, but they're unlikely to attract consumers that buy multi-million dollar boats or private jets.
I just don't get it. Are they relying entirely on people shopping Lexus out of habit? I don't think anyone here is expecting them to shove out brand new exciting models every 3 years, but the complete lack of anything to look forward to is kind of insane.
Really though, won't the potential buyers of the yacht/jet look at Lexus as a budget brand?Yes a nice private jet will draw prestige to the brand. But if there are nothing else offered that is worthy of the brand, then what is the point? May as well get a jet from an actual jet maker...right?