Every vehicle Tesla has except the Cybertruck is stale, dated, and boring looking, with nothing of significance coming in the pipeline.BMW overtakes Tesla in Europe for the first time
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BMW overtakes Tesla in European electric car market | Autocar
German brand sold 308 more EVs than its American rival in July as Model Y and Model 3 sales slippedwww.autocar.co.uk
ICEV conversions will always lose money so copy pasting BMW is not viable either. Doesn't matter if they sell more EVs but make no money.Lexus should just do copy paste BMW electrification and not pay attention to Mercedes and Audi.
ICEV conversions will always lose money so copy pasting BMW is not viable either. Doesn't matter if they sell more EVs but make no money.
TOKYO ā Japanās car industry, which has stalled in the development of electric vehicles (EVs) amid what it often describes as a āonce-in-a-century industry transformationā, has now consolidated into two broad camps as it aims to make up ground lost to China.
In one camp is the worldās largest carmaker, Toyota, whose group includes companies such as Daihatsu, Suzuki, Subaru and Mazda.
In the other camp are long-time competitors Nissan and Honda, which set aside their rivalry and joined hands in March, with Mitsubishi entering their alliance in August. The three companies had combined sales of 8.3 million units in the year ended March.
The partnership aims to leverage the economies of scale that will come with jointly developing technology and cross-optimising parts across their brands, as well as sharing supply chains and resources. But they will still produce their own vehicle models.
There has long been friendly domestic competition, and the main cause of alarm for Japanese carmakers has been external. They had misread the demand and rapid growth of such EV brands as the United Statesā Tesla and Chinaās BYD.
Japanese carmakers have, in comparison, been late to the game, focusing instead on hybrid vehicles and hydrogen fuel-cell vehicles. But hybrids, while often touted as cleaner, are nonetheless polluting as they still rely on petrol.
They may have that problem, but will their customers vote with their wallet to make them aware of said problem?The Japanese car industry doesn't only have a BEV problem. They are losing ICEV and HEV market share in China as well. BYD also makes very good HEVs and PHEVs.
The bigger problem is that Japanese brands have been fleecing customers using their brand power in the developed world and that strategy failed in China. What many don't know is Chinese brands are also exporting very good value ICEVs into the developing world, where Toyota/Honda's offerings are decades behind. So it's not a China-only problem either. Even in Australia we are seeing the Hilux rapidly losing market share to Ford Ranger and GWM Cannon.
It should be a wake-up call that they can't keep decontenting their products and hiking prices indefinitely, especially when they have one quality scandal after another.
The Hilux has untouchable reputation for reliability in Australia. Then they lost the sales crown to Ford Ranger last year.They may have that problem, but will their customers vote with their wallet to make them aware of said problem?
On a recent trip i had the pleasure of speaking with an longtime LC owner, who has both a new lc300 and Lx600 both effected by the recalls. His plan is to sell them before the recall is done to avoid said recall (gc 300 owners believe recalls tank resale), and stay clear of new LCs until the facelift. I asked why he would sell his vehicles, and wait till the facelift? His answer was that while toyota my have dropped the ball on the powertrain, going towards a G class or a defender was scary due to the fear of unreliability and Toyota, even with the recall was still the safer option. In addition, they dont trust other automakers to recall engines like toyota.
Fear uncertainty and doubt with the other automakers have made toyota lifelong customers.
have we seen anything stateside?The Hilux has untouchable reputation for reliability in Australia. Then they lost the sales crown to Ford Ranger last year.
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