CIF
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Dear Lexus,
Many people are well-aware of the huge push at Lexus over the last several years to focus much more on styling and performance. To a smaller extent, some people are also aware that at Lexus, model cycles have lengthened to improve quality. While many Lexus fans appreciate this, other fans feel left out. Lexus has publicly admitted that it's fine with losing some fans due to more polarizing styling. However, there are some serious concerns certain fans have regarding more core issues. With the big focus lately at Lexus on styling and performance, some fans and owners feel that core attributes like luxury and comfort are being neglected. This is especially and painfully evident with the very old current LS model, and no official news or indication yet of the next-gen LS.
There are enough sport-oriented Lexus models now in the lineup, that some fans and owners feel that the more extreme styling and performance isn't needed on all models. As one of those fans, I ask you Lexus to please re-focus on comfort, elegance, luxury, and refinement on models such as the ES, LS, GS, and GX. The new LX and RX are great steps in that direction, as they have interiors very much focused on comfort, luxury, and refinement. Please leave the heavy focus on extreme styling and performance to models like the IS, RC, and F models. Also Lexus has an almost legendary reputation for focusing on what I would call "practical luxury". Things like quality, reliability, craftsmanship, comfort, refinement, ergonomics, clever use of interior space and luxury features that are genuinely useful in every day situations. The new RX, while having a great luxury interior and comfort, is really right on the line in terms of aggressive versus elegant styling. Also the new RX interior arguably has lost a couple of practical interior features/capabilities that makes the interior a bit less flexible. Please remain disciplined and refrain from straying into gimmicks like some competitors.
Polarizing styling is one thing, but losing focus from some of your key fundamental brand attributes is something else entirely. Many Lexus fans and owners are fine with this focus on styling and performance, but don't forget your roots made the brand what it is today.
Sincerely,
A Lexus enthusiast.
Many people are well-aware of the huge push at Lexus over the last several years to focus much more on styling and performance. To a smaller extent, some people are also aware that at Lexus, model cycles have lengthened to improve quality. While many Lexus fans appreciate this, other fans feel left out. Lexus has publicly admitted that it's fine with losing some fans due to more polarizing styling. However, there are some serious concerns certain fans have regarding more core issues. With the big focus lately at Lexus on styling and performance, some fans and owners feel that core attributes like luxury and comfort are being neglected. This is especially and painfully evident with the very old current LS model, and no official news or indication yet of the next-gen LS.
There are enough sport-oriented Lexus models now in the lineup, that some fans and owners feel that the more extreme styling and performance isn't needed on all models. As one of those fans, I ask you Lexus to please re-focus on comfort, elegance, luxury, and refinement on models such as the ES, LS, GS, and GX. The new LX and RX are great steps in that direction, as they have interiors very much focused on comfort, luxury, and refinement. Please leave the heavy focus on extreme styling and performance to models like the IS, RC, and F models. Also Lexus has an almost legendary reputation for focusing on what I would call "practical luxury". Things like quality, reliability, craftsmanship, comfort, refinement, ergonomics, clever use of interior space and luxury features that are genuinely useful in every day situations. The new RX, while having a great luxury interior and comfort, is really right on the line in terms of aggressive versus elegant styling. Also the new RX interior arguably has lost a couple of practical interior features/capabilities that makes the interior a bit less flexible. Please remain disciplined and refrain from straying into gimmicks like some competitors.
Polarizing styling is one thing, but losing focus from some of your key fundamental brand attributes is something else entirely. Many Lexus fans and owners are fine with this focus on styling and performance, but don't forget your roots made the brand what it is today.
Sincerely,
A Lexus enthusiast.