Finally had the opportunity to see one in the "flesh"... It's quite a departure from previous generations, is really good looking!
Still is a bit tricky to me, since the place I looked at it is in the same place as the Lexus dealer... Lexus clearly offers a considerably more special product (even the UX that I'm not really into it looks and feels so much better built and with so much better materials...)
This being said, as current offer goes, this Prius PHEV would be my choice due to the mix of nice styling (quite sporty), good size, PHEV drivetrain and not an SUV.