Why stop making sedan c'mon...they could develop a new engine and a new RWD platform and use it across multiple models — LS SUV, LS coupe, LS sedan whatever. I mean sure, fewer people are buying sedans these days, but with platform sharing they could offset the R&D costs using profits from the SUVs, right?
No sedan, no LS.
I’ve been saying this for years: the sedan market never died. BMW has clearly proven that the 7 Series is still standing strong at the top of the segment. So no, the issue was never “people don’t want sedans anymore.” The issue is simple: if your sedan isn’t selling, your product just isn’t good enough.
Also, I think the whole “it’s too sporty” argument is a bit of a red herring. Go watch SG’s Panamera review. With Active Ride, the car delivers both insane comfort and next-level handling. At highway speeds, quick lane changes are rock solid and drama-free, and on rough roads you barely feel any impact at all.
So what’s the takeaway? Luxury sedans are still selling. If yours isn’t, that’s not a market problem — that’s a product problem.
I completely agree with this. Lexus as a whole needs a completely redesigned flagship lineup. Not saying this is happening, but here is what I would do (and I also included my theoretical racing lineup because why not):
LF:
- LFA
- Twin Turbo Hybrid V8 ~900hp (300k) 22mpg 2000/year, Series Production
- Solid State Electric (350mi) ~1250hp (400k) 500/year, Series Production
- Main Competitor: Ferrari 296 Speciale/GTB, Porsche 911, Upcoming Electric Supercars/Hypercars
- Trims/Packages F, F-Morizo
- Seating: 2
- LFX
- Plug-in Hybrid V6 ~400hp 33mpg
- Twin Turbo Hybrid V6 ~550hp (130k) 26mpg
- Twin Turbo Hybrid V8 ~700hp (175k) 23mpg
- Solid State Electric (500mi) ~1000hp (150k)
- Main Competitors: Porsche Cayenne, Aston Martin DBX, Audi Q8
- Trims/Packages: Takumi, Sportline, F
- Seating: 4, 5
- LFC/Spyder
- Twin Turbo Hybrid V6 ~450hp-550hp (100k)
- Solid State Electric (450mi) ~750hp (110k)
- Twin Turbo Hybrid V8 ~650hp (175k)
- Main Competitors: BMW M4, BMW M4 Electric, Mercedes-AMG CLE, Porsche 718, C8 Corvette
- Trims/Packages: Takumi, F, F-Morizo
- Seating: 2+2, 2
LS:
- LSM
- Solid State Electric (650mi) ~450hp (130k)
- Trims: Takumi, Takumi VIP
- Main Competitors: Mercedes-Benz VLS
- Seating: 6, 7, 8
- LSX
- Solid State Electric (650mi) ~650hp (130k)
- Twin Turbo Hybrid V6 ~400hp 30mpg (110k)
- Twin Turbo Hybrid V8 ~650hp 23mpg (160k)
- Trims/Packages: Takumi, Takumi VIP, Sportline, F
- Main Competitors: Cadillac Escalade, Mercedes-Benz GLS, BMW X7, Land Rover Range Rover
- Seating: 7, 8
- LSL
- Electric (700mi) ~650hp (130k)
- Twin Turbo Hybrid V6 ~400hp 31mpg (110k)
- Twin Turbo Hybrid V8 ~650hp 24mpg (160k)
- Trims/Packages: Takumi, Takumi VIP, Sportline, F
- Main Competitors: Mercedes S-Klasse, BMW 7-Series, Jaguar I-Type
- Seating: 4, 5
LX:
- LX
- Twin-Turbo Hybrid V6 ~450hp 27mpg
- Hybrid V8 ~650hp 23mpg
- Range-Extender Solid State Electric (900mi) ~700hp
- Trims: Takumi, Overtrail, Overtrail+
- Main Competitors: G-Wagen, Hummer EV, Aston Martin Project Rambo, BMW G74, Audi Scout-Based SUV
- Seating: 5, 7
Formula E:
- Car: LFE Morizo
- Powertrain: Electric
Dakar/Rally
- Car: T1.FX Overtrail+
- Powertrain: Electric
Hypercar
- Car: LFR Morizo
- Powertrain: 3.5 Hybrid V6
GT3
- Car: LFA Morizo GT3
- Powertrain: 4L Hybrid V8
Electric GT
- Car: LFA Morizo GTE
- Powertrain: Electric
GT4
- Car: LFC Morizo GT4
- Powertrain: 4L Hybrid V8
Formula 1
- Car: TR Morizo 01
- Powertrain: 1.6L Hybrid V6
- Role: Technical Alliance with Toyota Racing
The first thing that you may notice is how much I have expanded the flagship lineup. I have broken this line down into 3 segments: Luxury Space, Luxury Performance, and Luxury Capability. There are a lot of holes in the current Lexus lineup. For one, I think the forthcoming LFA needs to be offered with a hybrid V8 option. This car will use solid state batteries even in the hybrid configuration, allowing for bigger electric motors that produce more power. Below this, I have slotted the LFC as a supra based Lexus to serve as a sports-car that starts at a significantly lower price, designed more to compete with the m4, CLE, and base level corvettes. The LFX is an SUV performance vehicle with multiple engine variants, and is based on the LS Coupe Concept. It will be based on a flagship EV platform which will underpin every Flagship Crossover, Sedan, and MPV from Lexus as well as Century vehicles. There will be a similar RWD-based combustion platform to house the hybrid variants of those models as well. I want 2 separate platforms so there is no compromise for interior utilization. The LX will be a dedicated Body-on-Frame offroader based on the same platform as a next-generation GX, and I have made it lean more into rugged capability given the presence of a LSX for on-road comfort.
With regards to Motorsport, I have expanded this significantly. Given that I want Lexus to be pushed from Toyota+ territory more to fighting with BMW and Porsche, it should be more involved in racing. The RCF GT3 was fine, but it's getting replaced with a GR model next year. I decided to enter formula e given Lexus's focus on electrification and the rapid growth that the sport is seeing. The Gen4 cars also look really exciting. Then, I think Dakar would be cool, since Lexus could compete for overall victory in the T1U Category, but while the Hilux GR uses combustion, this could be an electric rally-raid vehicle. Then, I decieded to enter Hypercar. Audi and Porsche were initially going to enter Hypercar with cars based on the same chassis with the same engine, but use different aero. I feel like Lexus could do the same thing with Toyota Racing here. GT cars are another place where the LFA and LFC can race, again targetting Porsche here with their 718 and 911 cars, with the electric variant being targetted as a potential electric GT racing car whenever the time comes for that. Finally, in F1 I think Toyota will take over Haas. While it will probably be run as Toyota Racing F1, Lexus could still be a major sponsor, and provide some engineering knowledge.
Sorry this is a bit rambly just wanted to have some fun. What are your thoughts?