Looks that way. I guess that if the higher-volume GS skipped a whole model year (2012) in the transition from 3rd-gen to 4th-gen, Lexus can manage a few months (and no skipped model years) in the 4LS to 5LS transition.
Well, that is unless the fourth generation ends production in December and is allowed to be sold as an untitled 2017 model in early 2018. It might end production though in Q3. Do have to wonder if the GS was supposed to arrive as a 2012 model instead, but like the LC, they pushed it back and made it an early 2013 model year introduction in late February 2012.
I feel they should commemorate end of XF40 production this year by doing a long press piece on it, as Mercedes-Benz always does with every S-Class generation. Eleven and half years is an achievement, no matter how you slice it.
Sales have only dipped due to market trends and reveal of the successor, as even the LS 430 sales drop post January 8, 2006 cost Lexus the best selling flagship title against the new W221 S-Class. The LS 460 barely went on sale to stave off losses in mid-October 2006. In 2007, the LS made serious sales records of 73,000 cars sold and then lost its title for good in 2010 because of a meagre refresh.
Only Mercedes-Benz achieved this feat with their W126 (official second generation S-Class) that was in production for 11 1/2 years from late 1979 to mid-1991. When MB used to overstretch life-cycles, they turned lemons into lemonade by acting it was the death of an icon, instead of an aging model.
The brand really needs to do more in-depth pieces and documentaries on the Lexus brand and its products, the way that competitors do. I understand that certain types of information and processes are privileged in being too sensitive to publicize, but they should also remember this is what creates a brand history to refer to and also aids in building a great heritage.
There are video documentaries on how each generation of S-Class came to be, as well as that of books and articles in print. I can only reference one short video for the first generation LS and that's it.
It seems at times, that I have to do deep research all over the place and compile all that information together, to create a history and timeline for each LS generation, but even at that it is difficult and disjointed when you are not an insider.
BMW has marketing experts all over the place, speaking the virtues of their products and dropping info on future models in the pipeline.
I really want to hear in-depth information on this car, to confirm what I heard or assumed during the past several years and learn more about it. Knowing typical Lexus, I probably won't hear much, except for brief soundbites and generic press fluff. Same goes for the LC, in just relying on Motor Trend to "tell the story".
I wish they would just give krew exclusive pieces on such processes or milestones, as the amount of traffic it would bring here would be something else.