It is fair to not like what the Landcruiser/LX propose as a product. But those criticizing it (mostly Westerners -- Western Europeans and North Americans) just cannot grasp the purpose of this product, and how important/"useful" it is in Eastern Europe, Africa, Middle East and Australia, nor do they see the "status" symbol value it has. In those places Landcruiser/LX is the 911 of SUVs.
For those North Americans buyers, that LX is not enough, the will be the Sequoia, and I think it will be as good if not better than the LX for those buyers -- minus the Lexus badge, but do they really care? The Landcruiser was Toyota's flagship, but most buyers just went further and got the LX, Landcruiser sold little, so no more new one. Now the new Sequoia can take the role of flagship model at Toyota, with maybe even more luxury than Tundra in some trims, without hurting Landcruiser sales which are no more and anyway already were hurt, but also without hurting LX sales. Sequoia can compete against Escalade, Navigator, Wagoneer, etc... X7 and GLS buyers do not crossshop with those, they mostly upgrade from X5 and GLE. Range Rover is a totally different customer too compared to the American large SUVs. Lexus TX again is a different product, that caters to Lexus customer needs, large luxurious CUV.
TMC does risk living in a vacuum, that is proposing specific mass products without getting into competitive segments (i.e performance). On the other hand they study very well their buyers, and they adapt, lately impacted by new platform development, which made them have a full range of dated products, but they are advancing fast, now only bottlenecked by industry supplier shortage, which is the bigger issue.
For those North Americans buyers, that LX is not enough, the will be the Sequoia, and I think it will be as good if not better than the LX for those buyers -- minus the Lexus badge, but do they really care? The Landcruiser was Toyota's flagship, but most buyers just went further and got the LX, Landcruiser sold little, so no more new one. Now the new Sequoia can take the role of flagship model at Toyota, with maybe even more luxury than Tundra in some trims, without hurting Landcruiser sales which are no more and anyway already were hurt, but also without hurting LX sales. Sequoia can compete against Escalade, Navigator, Wagoneer, etc... X7 and GLS buyers do not crossshop with those, they mostly upgrade from X5 and GLE. Range Rover is a totally different customer too compared to the American large SUVs. Lexus TX again is a different product, that caters to Lexus customer needs, large luxurious CUV.
TMC does risk living in a vacuum, that is proposing specific mass products without getting into competitive segments (i.e performance). On the other hand they study very well their buyers, and they adapt, lately impacted by new platform development, which made them have a full range of dated products, but they are advancing fast, now only bottlenecked by industry supplier shortage, which is the bigger issue.