4th Generation 2024 Toyota Tacoma Thread (iForce Max Pricing Announced)

Flagship1

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Watching these videos (and the new TNGA-F product launches) begs the question has Toyota reliability been earned during research and design phase of a product, or simply because Toyota has been able (allowed by purchasing customers) to build the same vehicle in great volume over almost a decade allowing them to revise and fine tune their product?
 

NomadDan

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I was poking around the configurator on Toyota’s website, and I noticed the Tacomas with 6spd manuals are all listed as having the detuned 228hp engine. It was 270hp. This applies to all trims with the manual.

Is this a typo on the website, or did Toyota decide to give all manual Toyotas the SR tune?
 

Flagship1

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I was poking around the configurator on Toyota’s website, and I noticed the Tacomas with 6spd manuals are all listed as having the detuned 228hp engine. It was 270hp. This applies to all trims with the manual.

Is this a typo on the website, or did Toyota decide to give all manual Toyotas the SR tune?
the specs sheet has it at 270hp, so i think its a typo
 

Flagship1

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short story.
Went offroad
Front Passenger shock decided to leave its top mount.

I guess the first new consumers are really testing the truck and documenting the heck out of it for Toyota to do a failure analysis of what doesnt work.
 

qtb007

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The TRD OR is definitely 270hp. Unclear about the SR. IMO, though, they wouldn't go through the effort of federalizing the 6MT with low output. I'd assume typo.
 

Motor

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  • Jack Hollis, EVP of Toyota Motor North America, said the automaker is assessing its options to determine what makes the most sense based on customer demand and emissions regulations.

He confirmed, however, that the company is "looking into both" BEV and PHEV versions of the Tacoma and full-size Tundra. The Tundra was last redesigned for the 2022 model year, followed by Tacoma last year.

"We're in the evaluation of both. There are reasons why a BEV can work and there's a reason why PHEV can work," he said, in posing the question, "What's the best mix of those based upon each of those two trucks or even for 4Runner or Sequoia [SUVs]?"
 

Gecko

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My .02...

Reviews are pretty solid and seem to be more positive than some of the remarks about the Land Cruiser powertrain, so I assume weight is the biggest change factor there?

Pretty strong reviews on how the TRD PRO handles and drives, which is exciting.

I think pricing for the middle to lower end trims is fair, but the Trailhunter and TRD PRO are pretty egregious. No doubt the new truck is better, nicer, more powerful, more efficient and more sophisticated but comparing price on 2024 vs. 2023 TRD PROs year over year:

2024 Vs 2023 MT: $17,360 more expensive (+36%)
2024 Vs 2023 AT: $14,655 more expensive (+29%)

Putting yourself in the shoes of someone who shopped Tacomas last year and thought they would hold off for the new model, or even who bought 2-3 years ago and is ready for a new one, those figures are eye watering. The Ranger Raptor starts at $8,330 less, the Canyon AT4X at $10k less, and the Colorado ZR2 at $17k less, and all three are new and capable trucks as well. There's a lot more competition here than the Tacoma has ever had before.

Toyota must have put the finishing touches and pricing on this truck in 2020-2022 when everyone had 0% interest and it looked like there was no ceiling for truck and SUV prices. That has quickly changed. The Trailhunter and TRD PRO are going to be alongside Tundras in the showroom, and a Tundra iFORCE MAX Platinum or 1794 are essentially the same price as these hybrid Tacomas, and right now, dealers are doing $5-10k off on all Tundras.

Last point: I've talked to a few dealer contacts over the last 2-3 weeks who have said that SR and SR5 Tacomas are selling well and very quickly, but some are now offering small rebates ($750-1,000) to help move TRD Sport and TRD Offroad models because supply has quickly caught up with demand, and many shoppers are now more price sensitive and not looking for $50k+ Tacomas. I am sure there will be an initial surge of folks wanting TRD PROs and Trailhunters, but I am curious to see how those trucks are selling a year or two after they're released.
 

qtb007

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My .02...

Reviews are pretty solid and seem to be more positive than some of the remarks about the Land Cruiser powertrain, so I assume weight is the biggest change factor there?

Pretty strong reviews on how the TRD PRO handles and drives, which is exciting.

I think pricing for the middle to lower end trims is fair, but the Trailhunter and TRD PRO are pretty egregious. No doubt the new truck is better, nicer, more powerful, more efficient and more sophisticated but comparing price on 2024 vs. 2023 TRD PROs year over year:

2024 Vs 2023 MT: $17,360 more expensive (+36%)
2024 Vs 2023 AT: $14,655 more expensive (+29%)

Putting yourself in the shoes of someone who shopped Tacomas last year and thought they would hold off for the new model, or even who bought 2-3 years ago and is ready for a new one, those figures are eye watering. The Ranger Raptor starts at $8,330 less, the Canyon AT4X at $10k less, and the Colorado ZR2 at $17k less, and all three are new and capable trucks as well. There's a lot more competition here than the Tacoma has ever had before.

Toyota must have put the finishing touches and pricing on this truck in 2020-2022 when everyone had 0% interest and it looked like there was no ceiling for truck and SUV prices. That has quickly changed. The Trailhunter and TRD PRO are going to be alongside Tundras in the showroom, and a Tundra iFORCE MAX Platinum or 1794 are essentially the same price as these hybrid Tacomas, and right now, dealers are doing $5-10k off on all Tundras.

Last point: I've talked to a few dealer contacts over the last 2-3 weeks who have said that SR and SR5 Tacomas are selling well and very quickly, but some are now offering small rebates ($750-1,000) to help move TRD Sport and TRD Offroad models because supply has quickly caught up with demand, and many shoppers are now more price sensitive and not looking for $50k+ Tacomas. I am sure there will be an initial surge of folks wanting TRD PROs and Trailhunters, but I am curious to see how those trucks are selling a year or two after they're released.
Yea, I think the days of buying a Pro and having really strong resale value are over. No doubt cool trucks, but how many people are shopping for 2-3 year old used Tacomas for $55k? I don't think there will be many people because the customer base is already pretty comfortable with building their trucks out.

I had already prepared to be priced out of a '25 4Runner Pro to replace my current lease, but this pretty much guarantees that my '23 4Runner Pro replacement will be a TRD OR or something else entirely. Lately I've thought a lot about what I actually need in life versus wants and am looking toward an early semi-retirement. Slimming down my vehicle expenses will no doubt help facilitate that.