C-HR is too small to sell great in the US, while it is just right sized in rest of the world.If this Harrier comes as the Venza, is a bit longer with more room in the 2nd row, more cargo room and more premium features, then I see the case. But just a sleek alternative to the RAV4? No. Americans like our SUVs to be tough and butch looking, which is why 4Runner sells so well after 10 years with few changes, why the new RAV4 is setting sales records and nobody here wants a C-HR. Plus, in the US, we still have a mentality that bigger = more expensive, and smaller = cheaper.
I agree with you that Rav4 is sweet spot in the US, BUT, I dont think they are planning outsell Rav4 with it.
I would guess that with Rav4 Hybrid starting at 28k and Highlander Hybrid starting at 38k, there is quite huge gap there that can be filled with another, more premium/sporty/sleek SUV that will still be $5k off NX Hybrid?
Pricing wise that looks good to me, and they might just want 10k/mo sales out of it. Get 10k/mo in the US, 15k/mo in the China, 5k/mo in Japan and SEA, and you are already at 350k sales per year, which is pretty darn big.
Maybe they will add some further distinction vs Rav4 - for instance Harrier in Japan had 2.0t from NX, however as much as I know this and Sienna are supposed to be all-hybrid? Otherwise, taking a look at doors and 5th door, it looks like cargo space has to be less than Rav4.