Gecko
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I generally agree with the “enthusiasts don’t represent buyers“ rationale but I also think the IS consumer is a bit different. We are not talking about RX, NX or ES where being quiet, having a leather interior, and being well priced are their top shopping criteria. Most of the people I know who have bought or leased an IS (1) did so after extensively test driving the competition and (2) generally like to drive and wanted something “sporty.” Remember that most ISs sold are F Sport... these people appreciate “sportiness.”
I’m “that guy” in my social circles who people come to for car shopping help and EVERY single person I know with an IS 350 has asked me at some point over the last two years when they are going to update the engine. Most of them really love the car and have leased twice during this generation, or bought one and have now gotten to the point of being ready for an upgrade. These people bought into the IS’ promise of performance originally and are waiting for Lexus to deliver the next chapter.
The two other most common complaints I hear for the IS, including 250/200t/300, are poor MPG and lack of AC/AA. It’s great that infotainment was fixed but poor MPG is going to be an issue for real shoppers, and many are going to be turned off by the idea of buying/leasing the same (thirsty/down on hp) engine for the second or third time. These are not Camry shoppers - people are pretty aware of what they are doing and how the car is different, or not.
I have never heard someone complain about how the car looks.
Lexus will lose a number of people because of the repeat engines, lack of MPG improvement and similar interior. Will some stick around because they love the design? Yes, I think so. But we go back to this point about hurting your brand and sending loyal owners/shoppers elsewhere when you don’t offer them anything truly new.
I’m “that guy” in my social circles who people come to for car shopping help and EVERY single person I know with an IS 350 has asked me at some point over the last two years when they are going to update the engine. Most of them really love the car and have leased twice during this generation, or bought one and have now gotten to the point of being ready for an upgrade. These people bought into the IS’ promise of performance originally and are waiting for Lexus to deliver the next chapter.
The two other most common complaints I hear for the IS, including 250/200t/300, are poor MPG and lack of AC/AA. It’s great that infotainment was fixed but poor MPG is going to be an issue for real shoppers, and many are going to be turned off by the idea of buying/leasing the same (thirsty/down on hp) engine for the second or third time. These are not Camry shoppers - people are pretty aware of what they are doing and how the car is different, or not.
I have never heard someone complain about how the car looks.
Lexus will lose a number of people because of the repeat engines, lack of MPG improvement and similar interior. Will some stick around because they love the design? Yes, I think so. But we go back to this point about hurting your brand and sending loyal owners/shoppers elsewhere when you don’t offer them anything truly new.