“A lot of dealerships are acting like they don’t need our business," they say.
www.thedrive.com
Commendable job by the owner.
The issue tho is instant gratification/dopamine reward pathway is a hella hard to eliminate.
Personal anecdote, but over the years of family car buying experiences, car buyers fall into one of three categories:
a) Here is my checkbook, that is my car.
b) Knows the inside and outside of the car and car buying specifics like msrp vs selling price, mf, APR vs Rebate etc.
c) I see Toyota is selling new 4Rs for 0 APER, so that must mean its a great deal! After purchase has no clue that dealer added in XYZ fees, marked up the buy rate etc and boasts about how they knew the dealer from some event or family and only they could have gotten said **** deal.
The owner of that list, probably falls under B, but the majority of sales are category A and C. Even if he "names and shames" every single dealer in the Toyota group, the As an Cs will literally buy from every scummy dealer and promote ADMs.
The As and Cs are same group of folks who have made fixed price selling model the new popular buzzword. Learning about a product and reading contracts is deemed too hard.