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Virtual Lexus RC F in New Orange


After a couple weeks curious about the Lexus RC F interactive ad in the Sports Illustrated Swimsuit issue, I finally had a chance to see it for myself.

While it does require installing a new app, the ad works very well — I only have my iPhone for screenshots, but here’s the RC F in New Orange:

Hardly the best in terms of image quality, but the interactive ad made for a cool experience — still can’t believe Lexus is producing the RC F in IS F CCS-R Orange.

AdvertisingLexus RC F: First GenerationPhoto Galleries
Comments
T
  • T
    Travis
  • March 20, 2014
Now THATS the color to get ! Beats the blue. Also are those the other wheel design?
    M
    • M
      Max Bullo
    • March 20, 2014
    Totally agree! RC F gets orange in the same moment that M4 lose exactly that color.
A
  • A
    Ayo DocMkize
  • March 20, 2014
Yes orange is the colour.
R
  • R
    RDUSB
  • March 20, 2014
Need real pics in this color can't wait to see it
J
  • J
    Joshd
  • March 20, 2014
eh, not my cup of tea. The blue is more me :p
D
  • D
    Darkride
  • March 20, 2014
According to the brochures you posted a few days ago, new orange is available for both RC F and RC350 F-Sport. So it won't necessarily cost you an arm and a leg to get.

D