Sales Reports

Lexus Sets New Global Sales Record in 2019

Lexus Global Sales 2019

Lexus set a new sales record for global sales in 2019, with 765,330 units sold. This is a 10% increase over 2018. Approximately 250,000 hybrid vehicles were sold worldwide last year, or 33% of total volume.

Here’s a breakdown of the sales results by main region:

Country Approximate Sales % Change vs. 2018
North America 324,667 ≃0%
China 201,783 +25%
Europe 87,206 +14%
Japan 62,394 +13%
Middle East 32,421 +8%
East Asia 34,419 +8%

New Lexus International president Koji Sato released this statement with the sales report:

“I would like to express my heartfelt appreciation to each and every Lexus customer around the world. From the time of our founding, we at Lexus have been earnestly pursuing the spirit of innovation and untiring evolution, and we will continue to take up the challenge of building vehicles that exceed our customers’ expectations.

Looking forward, based on our ‘Lexus Electrified’ vision, we will expand our lineup of electrified vehicles, starting with the launch of our first BEV production model, the UX300e. We will further evolve the Lexus DNA to achieve the ideal balance of ride comfort and quietness with driver confidence and engagement. By applying advanced Lexus technologies such as the integrated control of drive power, learned over many years developing electric motor control technologies in our hybrid vehicles, we will provide an inspiring and enjoyable driving experience unique to Lexus.”

krew

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Lexus set a new sales record for global sales in 2019, with 765,330 units sold. This is a 10% increase over 2018. Approximately 250,000 hybrid vehicles were sold worldwide last year, or 33% of total volume.
Here’s a breakdown of the sales results by main region:


Country
Approximate Sales
% Change vs. 2018


North America
324,667
≃0%


China
201,783
+25%


Europe
87,206
+14%


Japan
62,394
+13%


Middle East
32,421
+8%


East Asia
34,419
+8%


New Lexus International president Koji Sato released this statement with the sales report:

“I would like to express my heartfelt appreciation to each and every Lexus customer around the world. From the time of our founding, we at Lexus have been earnestly pursuing the spirit of innovation and untiring evolution, and we will continue to take up the challenge of building vehicles that exceed our customers’ expectations.
Looking forward, based on our...
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Will1991

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so real question is - will they move more than 1 million by 2023?
Tesla sold around half of what Lexus did and Elon Musk said Tesla should make around 1 million cars by 2022.

I do expect Tesla selling more than they it's a big no for Lexus administration... At least it should be a really big no in my opinion.
 

internalaudit

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Maybe the new IS (not refreshed or if refreshed, stick a =>8 speed auto and more powerful engines +CP/AA) and the 2NX will do the trick? :)
 

mikeavelli

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Hard to argue with a 10% lift. Pretty incredible and hybrids are playing a huge role here.
 

spwolf

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Tesla sold around half of what Lexus did and Elon Musk said Tesla should make around 1 million cars by 2022.

I do expect Tesla selling more than they it's a big no for Lexus administration... At least it should be a really big no in my opinion.
I do not think so.

Toyota also sold almost 11m cars.

Believe it or not, Tesla is not a direct Lexus competitor... it is TMC competitor certainly.
 

Ian Schmidt

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Believe it or not, Tesla is not a direct Lexus competitor... it is TMC competitor certainly.
That's exactly right. Tesla is not a luxury automaker. That implies much better materials, fit, and finish than they're currently offering, plus things like CarPlay/Android Auto that they don't offer.
 

ssun30

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This virus will certainly put a huge dent on the already weak car market this year...

Fortunately for Lexus this is less of a problem since they are capacity limited, but their main plant in Japan has not been closed. Much of the pending deliveries for ES and UX were placed well before the outbreak so the impact should be even smaller.

Luckily for me I'm 'stuck' in the U.S. for now...
 

spwolf

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That's exactly right. Tesla is not a luxury automaker. That implies much better materials, fit, and finish than they're currently offering, plus things like CarPlay/Android Auto that they don't offer.
I dont think it has to do with features, just that their goal is to produce as many cars as possible.

So they can be BMW competitor really. Or VW's. Or Toyotas.
 

Will1991

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@spwolf and @Ian Schmidt , I do agree with both of you, Toyota sold a lot more (globally) and Tesla's lack quality, fit and finish... But, they positioned themselves directly against premium brands (Audi/Mercedes/BMW/Lexus), every automotive analyst work on this principle.

Take this example from JATO:
 

internalaudit

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Toyota and Lexus could bring back the Sharp Plasmacluster Ion air cleaner. :)

Maybe those can deactivate the virus.
 

spwolf

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I would argue that at least one third of the European sales numbers are in Russia.
you dont have to argue about it, it is in their PRs :).

Around 35% I think, little bit down this year in Russia... also completely different market and more similar to USA than rest of the Europe - smaller hybrid sales, more larger vehicles.
 

Joaquin Ruhi

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Chester Dawson of Bloomberg (via Automotive News) brings us an informative commentary piece on Lexus' global 2019 sales performance:

February 04, 2020
Toyota’s Lexus brand surges globally
CHESTER DAWSON
Bloomberg

Toyota’s luxury Lexus brand posted a double-digit sales gain last year, taking its 30th anniversary in stride as strength in China and Europe offset stalled demand in North America.

Sales at the brand, which debuted in 1989, grew 10 percent to 765,330 worldwide last year, Toyota said in a statement Monday, powered by strong sales of its UX subcompact crossover and best-selling RX sports utility vehicle.

China sales soared 25 percent to 202,000 vehicles in 2019 and deliveries in the brand's European markets including Russia climbed 14 percent to 87,000 vehicles. In North America, the brand’s largest market, sales came to 325,000 vehicles — which Toyota said were “level with prior year."

In the EU and EFTA markets, Lexus sales rose 20 percent in 2019 to 56,055 with market share rising to 0.4 percent from 0.3 percent, according to European industry association ACEA.

Lexus’ shift toward smaller and more fuel-efficient vehicles such as hybrid gasoline-electric motors has proved popular in China and Europe, but an aging product lineup in the U.S. — where larger vehicles rule the road — has cost it market share and momentum.

Toyota has long sought to make Lexus a global brand, and its rapid growth in China and Europe after years of sluggishness is helping realize that goal. Company officials say they haven’t forgotten about the U.S. market — which it once dominated — and have a series of newer vehicles in the offing.

Sales in the U.S. fell 0.1 percent last year to 298,114 vehicles. That marked a fourth straight year of declines and the lowest level since 2013.

Lexus sold its 10 millionth vehicle last year, a testament to its success over other Japanese luxury brands such as Nissan’s Infiniti and Honda’s Acura, whose cumulative worldwide sales total 2.6 million and 5.4 million, respectively.

But the Toyota premium brand still trails behind German rivals. Daimler’s Mercedes-Benz saw 2019 sales rise 1.3 percent to 2.34 million vehicles, besting No. 2 BMW Group’s 2 percent gain to 2.17 million vehicles.

https://europe.autonews.com/automakers/toyotas-lexus-brand-surges-globally?utm_source=dlvr.it&utm_medium=twitter
 

mikeavelli

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And I’m also going to reiterate I just don’t see anymore growth in the USA. 300-330k a year seems to be the high point for any luxury brand. No one has passed those figures in a decade. So I think Lexus has to be super happy with these figures. From a corporate standpoint they are tapped out here thus why they are focusing internationally where there is huge opportunities for growth. The article did mention new product coming here fast.

Growth is in EVs. Tesla sold 160k or so Model 3‘s in the USA last year. That is a staggering number for a 40-65k car.
 
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