Instant Success: Lexus Sells First LY 650 Luxury Yacht

Posted by Kevin on September 11th, 2018

Rob Parmentier, CEO of the Marquis-Larson Boat Group, has announced that Lexus has found the first customer for its new 65-foot LY 650 yacht — here’s a quote from Trade Only Trade:

“We’ve already sold the first hull,” says Parmentier. “It’s a more traditional build than the 42 [foot Lexus Sports Yacht Concept], which was built like a spaceship with all sorts of high-tech features. This boat won’t be as complex as that 42.”

For some perspective, Mercedes released their Arrow460-Grandturismo yacht earlier this year with a limited production run of 10 boats — one unit for each country where the yacht is available for sale.

(Another note — the article also mentions that the yacht’s interior was designed by Italian firm Nuvolari-Lenard, with help from Lexus engineers.)

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Comments
Ian Schmidt
Toyota's marine division would handle the engineering so it's not like building this would prevent them from making a new GS F or something. I say if they can make it look that good, go for it. And offer a program where you can get your new Lexus delivered somewhere on the coast and take a ride on the boat.
Ian Schmidt
Toyota's marine division would handle the engineering so it's not like building this would prevent them from making a new GS F or something. I say if they can make it look that good, go for it. And offer a program where you can get your new Lexus delivered somewhere on the coast and take a ride on the boat.
M
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...
M
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...
M
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...
C
mordecai
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...

I agree. I think this is Toyota Motor Corp's means to diversify their luxury portfolio where cars in 20 years may very well be a commodity.
C
mordecai
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...

I agree. I think this is Toyota Motor Corp's means to diversify their luxury portfolio where cars in 20 years may very well be a commodity.
C
mordecai
I think this goes along with Lexus recent venture into becoming more of a "luxury lifestyle" brand rather than just a luxury car brand. It started 4-5 years back when Lexus introduced their Intersect by Lexus multi-use lounge in Tokyo, Dubai, and New York (speaking of which, has the NY one opened yet?) And then again with their short films, Lexus Design Awards, Lexus carbon fiber bikes, and then these uber-luxurious yatchs.

To me, they are making all the right moves with these marketing efforts. Their sedan tiers strategy on the other hand...

I agree. I think this is Toyota Motor Corp's means to diversify their luxury portfolio where cars in 20 years may very well be a commodity.
PeterF
very impressive. I must add that all of your posts were as much fun to read as the original post about the event. a Nice entertainment to start my day! thanks Mike for the videos!
PeterF
very impressive. I must add that all of your posts were as much fun to read as the original post about the event. a Nice entertainment to start my day! thanks Mike for the videos!
PeterF
very impressive. I must add that all of your posts were as much fun to read as the original post about the event. a Nice entertainment to start my day! thanks Mike for the videos!
Dreski
Well, since all these Paris Accord mongrels (Imo it is happening, but Im no nut) been crying. Won't be long before all cars are banned from traffic. Next phase is the ocean & the skies. Lexus yacht & plane. I'm in!
Dreski
Well, since all these Paris Accord mongrels (Imo it is happening, but Im no nut) been crying. Won't be long before all cars are banned from traffic. Next phase is the ocean & the skies. Lexus yacht & plane. I'm in!
Dreski
Well, since all these Paris Accord mongrels (Imo it is happening, but Im no nut) been crying. Won't be long before all cars are banned from traffic. Next phase is the ocean & the skies. Lexus yacht & plane. I'm in!
mikeavelli
Please vote for the Lexus Sport Yacht Concept!!
https://madeinwis.com/popular-vote,

Scroll down and please select the "Marquis Yachts - Lexus Sport Yacht"! You can vote every 24 hours until next Monday!
mikeavelli
Please vote for the Lexus Sport Yacht Concept!!
https://madeinwis.com/popular-vote,

Scroll down and please select the "Marquis Yachts - Lexus Sport Yacht"! You can vote every 24 hours until next Monday!
mikeavelli
Please vote for the Lexus Sport Yacht Concept!!
https://madeinwis.com/popular-vote,

Scroll down and please select the "Marquis Yachts - Lexus Sport Yacht"! You can vote every 24 hours until next Monday!
Den
  • Den
    Den
  • September 8, 2017
mikeavelli
Please vote for the Lexus Sport Yacht Concept!!
https://madeinwis.com/popular-vote,

Scroll down and please select the "Marquis Yachts - Lexus Sport Yacht"! You can vote every 24 hours until next Monday!
+1 :)
Den
  • Den
    Den
  • September 8, 2017
mikeavelli
Please vote for the Lexus Sport Yacht Concept!!
https://madeinwis.com/popular-vote,

Scroll down and please select the "Marquis Yachts - Lexus Sport Yacht"! You can vote every 24 hours until next Monday!
+1 :)
Den
  • Den
    Den
  • September 8, 2017
mikeavelli
Please vote for the Lexus Sport Yacht Concept!!
https://madeinwis.com/popular-vote,

Scroll down and please select the "Marquis Yachts - Lexus Sport Yacht"! You can vote every 24 hours until next Monday!
+1 :)
mikeavelli
Den
+1 :)
Thank you!!!
mikeavelli
Den
+1 :)
Thank you!!!
mikeavelli
Den
+1 :)
Thank you!!!
Joaquin Ruhi
Lexus takes yet another step in making its yacht a production reality by extending U.S. trademarks for Lexus and the "Circle L" logo to "motor boats, yachts, and structural parts thereof". For more, check out my latest Kaizen Factor article.
Joaquin Ruhi
Lexus takes yet another step in making its yacht a production reality by extending U.S. trademarks for Lexus and the "Circle L" logo to "motor boats, yachts, and structural parts thereof". For more, check out my latest Kaizen Factor article.
Joaquin Ruhi
Lexus takes yet another step in making its yacht a production reality by extending U.S. trademarks for Lexus and the "Circle L" logo to "motor boats, yachts, and structural parts thereof". For more, check out my latest Kaizen Factor article.
Joaquin Ruhi
The Daily Kanban's Bertel Schmitt brings us further confirmation of upcoming Lexus Yacht production. Here are the highlights:

...Lexus will enter the boat market with a 65foot sports yacht, Toyota Marine boss Shigeki Tomoyama said today (8 March 2018)

...The big boat will Made in America, courtesy of Marquis Yachts in Pulaski, Wisconsin. The boat also will primarily sold there, which is a wise move as the U.S. is the world’s largest recreational boat market. The boat will be sold in the U.S. “from the latter half of 2019,” Tomayama said. As Toyota’s very own “America first” strategy, the boat shall be exported to Japan in 2020.

Don’t expect rows of Lexus yachts floating out of an assembly line. Annual industry volume for 60+ft pleasure boats is a few hundred. They go for a few million on up...
For the full story:
https://dailykanban.com/2018/03/sunseeker-take-cover-lexus-enters-big-boat-market/
Joaquin Ruhi
The Daily Kanban's Bertel Schmitt brings us further confirmation of upcoming Lexus Yacht production. Here are the highlights:

...Lexus will enter the boat market with a 65foot sports yacht, Toyota Marine boss Shigeki Tomoyama said today (8 March 2018)

...The big boat will Made in America, courtesy of Marquis Yachts in Pulaski, Wisconsin. The boat also will primarily sold there, which is a wise move as the U.S. is the world’s largest recreational boat market. The boat will be sold in the U.S. “from the latter half of 2019,” Tomayama said. As Toyota’s very own “America first” strategy, the boat shall be exported to Japan in 2020.

Don’t expect rows of Lexus yachts floating out of an assembly line. Annual industry volume for 60+ft pleasure boats is a few hundred. They go for a few million on up...
For the full story:
https://dailykanban.com/2018/03/sunseeker-take-cover-lexus-enters-big-boat-market/
Joaquin Ruhi
The Daily Kanban's Bertel Schmitt brings us further confirmation of upcoming Lexus Yacht production. Here are the highlights:

...Lexus will enter the boat market with a 65foot sports yacht, Toyota Marine boss Shigeki Tomoyama said today (8 March 2018)

...The big boat will Made in America, courtesy of Marquis Yachts in Pulaski, Wisconsin. The boat also will primarily sold there, which is a wise move as the U.S. is the world’s largest recreational boat market. The boat will be sold in the U.S. “from the latter half of 2019,” Tomayama said. As Toyota’s very own “America first” strategy, the boat shall be exported to Japan in 2020.

Don’t expect rows of Lexus yachts floating out of an assembly line. Annual industry volume for 60+ft pleasure boats is a few hundred. They go for a few million on up...
For the full story:
https://dailykanban.com/2018/03/sunseeker-take-cover-lexus-enters-big-boat-market/
mmcartalk
Well, moderators, I wasn't sure where to post this one, since this is an auto forum...but I figure the Garage threads are as good a place as any. Lexus has unveiled a sport-boat powered by two Lexus V8s.

I once had a friend, several decades ago, who had a 28-ft yacht powered by two Chrysler V8s...you would not believe the amount of gas (marine fuel) that thing used. ;)

https://www.autoblog.com/2017/01/12/lexus-sport-yacht-concept-official/

Lexus goes from land yachts to water yachts with this boat concept
The Lexus Sport Yacht Concept is a pet project of CEO Akio Toyoda.

JOEL STOCKSDALE
Jan 12th 2017 at 10:00AM





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  • Image Credit: Lexus

Just this week, Lexus unveiled its fully redesigned flagship, the LS sedan. But the term "flagship" seems a bit misplaced now that Lexus has revealed an actual ship. Well, the Lexus Sport Yacht may be a bit small to be called a ship, but it's as close as many automakers will get.

According to Toyota, the idea for the boat came about when the company's CEO, Akio Toyoda, was trying out one of the marine division's new yachts that use Toyota diesel engines. He wanted to see what a sporty, luxury yacht using Lexus design would be like. At his behest, the Toyota Marine Department and Lexus got to work on the concept you see here.

More than a clay model, this is a fully-functional nautical machine. The Lexus Sport Yacht was constructed from carbon fiber by Marquis-Carver Yacht Group in Wisconsin, and has a pair of V8 engines shared with the Lexus RC F (and GS F, and LC500). You can even see through the clear engine compartment cover that they share the same bright blue-painted intake manifolds. Compared with the automotive applications, each engine makes a bit less power at 440 horsepower. When you have two of them, though, that becomes less important. Together the engines' roughly 880 horsepower can propel the boat to a top speed of 49 mph.



The Lexus Sport Yacht comes complete with many luxury amenities. There's seating for eight on the deck. Two of those seats fold out from either side of the captain's chair "for very special guests." The captain also has access to a pair of touchscreens, a small one in the wheel and a massive one ahead of it for instruments and other information. Down below, the forward passenger cabin is loaded with leather, wood, air conditioning, a table, and sofa seating for six. The yacht's galley has a sink, refrigerator, and stove, and the bathroom comes complete with a shower.

Don't expect to see the yacht on sale anytime soon, since this is just a concept at the moment. That being said, luxury automakers, including Aston Martin and Mercedes, have started competing in the yacht market. And while Toyota's marine division hasn't built a pleasure boat since the Epic line, it probably wouldn't be too difficult for the company to start building this Lexus.

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